Last night Google announced at the AdWords blog that you will be able to change your time zone on the account level. This is helpful because once you change it, you will be able to see your reports on your local time. No more calculating, Google is on PST time, I am on EST, I got X clicks between midnight and 3am EST time, subtract four and presto. What is a bit crazy is that if you change your time zone to the wrong location, you are struck forever! Google writes; "It's important to note that your account time zone can be set only once, so please choose wisely!" So be very careful when you make this change.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!