This morning I wrote about ad click-o-phobia, a new condition setting in with publishers. Basically, publishers that have contextual ads (AdSense, YPN, etc) on their pages are not allowed to click those ads. Hundreds of publishers have been banned from clicking on their own ads and this resonates with the publishers, so much so that some of them are afraid to click on any ad - not even their own. Heck, I'll be honest, I subconsciously do not click on contextual ads, because I am trained not to click on my own. I suffer from click-o-phobia!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.