This morning I wrote about ad click-o-phobia, a new condition setting in with publishers. Basically, publishers that have contextual ads (AdSense, YPN, etc) on their pages are not allowed to click those ads. Hundreds of publishers have been banned from clicking on their own ads and this resonates with the publishers, so much so that some of them are afraid to click on any ad - not even their own. Heck, I'll be honest, I subconsciously do not click on contextual ads, because I am trained not to click on my own. I suffer from click-o-phobia!
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!