Today's search podcast covers the Washington Post looking at search engine optimization; Google's results rated as less relevant if the Google logo is removed; Microsoft certifies some tools that can be used for search spamming and more! SearchReturn editor Detlev Johnson sat in for Danny Sullivan, who is away this week.
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
How to Juice Up a Site's Rank
Is Google Search
More Relevant Or Is There A Brand Factor?
AdWords Broad Match To Act Differently For Commercial, Non-Commercial Terms
Sitemaps Adds Spam Checking, New Webmaster Help Center & Other Features
- Yahoo! Travel Submit (Y! Search Marketing)
Launches Activity Search
- Net Neutrality
loses a key vote
- Microsoft Certified Doorway
Page Spam Generator
Makes SketchUp Free
- Yahoo Adds Babel Fish
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.