I've been spending a little time on Washington Post's new hyper-local classifieds-centric Express site (see recent ClickZ story), and noticed a link to an Oodle-sponsored dance video contest. (Oodle is powering Express's free and paid listings.) The Shake Your Oodle online contest is an extension of a series of charity college dance-off sponsorships Oodle has done recently. Starting March 29th and lasting 10-12 weeks, the broader contest allows people to upload homemade dance videos for a chance to win a year's subscription to Netflix's unlimited monthly service. Contest voters can search by city for related dance videos.
Tying in these charity event sponsorships with the YouTube-style CGM thing is an interesting move, perhaps more integrated than other CGM efforts that don't seem especially connected to anything else. I think the notion of engaging college communities through the local events and contest seems like a smart way to familiarize a tech-savvy, very neighborhood-centric bunch (they're stuck in or around campus, after all) with Oodle.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.