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Thousands Protest Google China's New Name

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Google's new Chinese moniker GuGe is drawing criticism from many Chinese users who say it is "weird," "unsophisticated," and could damage the "cool" image of Google in China.

A new protest site, NoGuge.com has sprung up and has already collected thousands of signatures, as well as suggestions for alternative names. Good Morning Silicon Valley says the leader is:

Gougou (dog dog), which is how Google is already widely known in China. The company says those folks are barking up the wrong tree: "Names such as gougou (dog dog) could not reflect the responsibilities of a corporate, brand or product name, nor do they reflect fully our goals and mission." Other suggestions include Goule (enough), Gugu (auntie), Gugou (ancient dog), Gege (elder brother) and one that may strike a little too close to the bone, considering Google's concessions to the government -- Good Gou (good dog).

More from Dr. Murrell at GMSV here.


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