Google's new Chinese moniker GuGe is drawing criticism from many Chinese users who say it is "weird," "unsophisticated," and could damage the "cool" image of Google in China.
A new protest site, NoGuge.com has sprung up and has already collected thousands of signatures, as well as suggestions for alternative names. Good Morning Silicon Valley says the leader is:
Gougou (dog dog), which is how Google is already widely known in China. The company says those folks are barking up the wrong tree: "Names such as gougou (dog dog) could not reflect the responsibilities of a corporate, brand or product name, nor do they reflect fully our goals and mission." Other suggestions include Goule (enough), Gugu (auntie), Gugou (ancient dog), Gege (elder brother) and one that may strike a little too close to the bone, considering Google's concessions to the government -- Good Gou (good dog).
More from Dr. Murrell at GMSV here.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!