I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element. I'll be honest, I am terribly confused if Yahoo is or is not testing a new PPC ad ranking algorithm, to include ad rank based on click-through rate and price per click. Currently Yahoo only uses price when determining an ad position, Google uses a "quality score" which includes price, click through rate and other criteria. Yahoo was rumored to be testing a new algorithm in Scandinavia, under the code name Project Panama. But Yahoo soon shot that down giving us a statement, which I felt was not too convicting, to be honest. And now we see signs of people reporting this phenomenon at our forums.
Want to discuss? Join our forum discussion named Yahoo! Testing CTR Based Rankings?
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!