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Is Yahoo Testing New PPC Ad Ranking Algorithm?

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I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element. I'll be honest, I am terribly confused if Yahoo is or is not testing a new PPC ad ranking algorithm, to include ad rank based on click-through rate and price per click. Currently Yahoo only uses price when determining an ad position, Google uses a "quality score" which includes price, click through rate and other criteria. Yahoo was rumored to be testing a new algorithm in Scandinavia, under the code name Project Panama. But Yahoo soon shot that down giving us a statement, which I felt was not too convicting, to be honest. And now we see signs of people reporting this phenomenon at our forums.

Want to discuss? Join our forum discussion named Yahoo! Testing CTR Based Rankings?


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