I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element. I'll be honest, I am terribly confused if Yahoo is or is not testing a new PPC ad ranking algorithm, to include ad rank based on click-through rate and price per click. Currently Yahoo only uses price when determining an ad position, Google uses a "quality score" which includes price, click through rate and other criteria. Yahoo was rumored to be testing a new algorithm in Scandinavia, under the code name Project Panama. But Yahoo soon shot that down giving us a statement, which I felt was not too convicting, to be honest. And now we see signs of people reporting this phenomenon at our forums.
Want to discuss? Join our forum discussion named Yahoo! Testing CTR Based Rankings?
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!