I'm not exactly about to craft a costume, but I've been playing Namco's "Me and My Katamari" on the Sony PSP for the past week. The third title in the Katamari Damancy property has a little prince rolling up objects onto a Katamari ball to gain mass and create islands for a few lost animals. It's definitely quirky, the objects that get rolled into the ball include everything from candy and pencils; to people and trees; and skyscrapers and entire cities. The property created an instant following for Namco Bandai games, and the fans are being rewarded with a costume contest run on the game's Web site. There's a bunch of fan art submitted on the site right now, and entries for the "cosplay" costume contest will be posted soon. This is a great example of how a company can leverage a heavily-involved audience to further promote a property.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!