SEO News

Microsoft Acquires DeepMetrix To Enhance adCenter Metrics

by , Comments

ThreadWatch release that shows Microsoft has purchased DeepMetrix, a Web analytics company. The purchase is to enable Microsoft to "deliver new Web analytics applications in future releases of Microsoft adCenter." Last year Google acquired Urchin, and then renamed it to Google Analytics in November and began AdWords integration soon after. Microsoft will possibly do the same.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus