SEO News
Search

Goodmail Adds 15 ESP Partners

newcomb-kevin
by , Comments

Goodmail, the e-mail accreditation provider generating controversy through its partnership with AOL, has signed up 15 new e-mail service providers to implement its CertifiedEmail service, including BlueStreak, Acxiom Digital, e-Dialog, Epsilon Interactive, ExactTarget, Harte-Hanks Postfuture, Responsys, Yesmail and Zustek.

On the receiving side, besides AOL, Goodmail is expected to be implemented soon by Yahoo, though no details have been shared.

The reputation space is wide open, with differing methodologies competing to see which can gain ground. Goodmail's per-message fees strike some as the equivalent of e-mail postage, and has legislators and special interest groups whipped into a frenzy.

Other reputation providers, like Habeas and Return Path, take a more services-based approach, helping providers improve their sending practices instead of paying to send mail.

Which one of these methods will work best? Or will each find its own niche? Let me know what you think in the comments, or drop me a line at kevin-at-clickz-dot-com.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus