Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
Today From The SEW Blog...
AdWords Advertisements Not Censored in Google China
Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an advertiser has discovered a loophole in the censoring system that results in these censored sites showing up in google.cn search results via the Google AdWords sponsored listings program....
Tech Memeorandum Gets New Name: Techmeme
Memeorandium's tech page has been on my essential reading list since it launched almost two years ago. About the only downside has been remembering the name. I'd always be misspelling it. Problem solved. Creator Gabe Rivera has given it a new name, Techmeme, and a new domain: techmeme.com. A bit more from him on the change here: Goodbye tech.memeorandum, Hello Techmeme....
Microsoft Accelerates Mapping
Mapping has already become one of the most competitive arenas online -- a visual version of local search. Barry posted earlier about how Microsoft wants to enable dynamic updating of online maps with traffic and other local data in real time. Last week, as I posted on my blog, the company announced the well-known acquisition of Vexcel corporation. Vexcel is a "remote sensing" and mapping company that enables, among other things, extremely high resolution aerial photography and 3-D mapping....
Expedia-Hosted Domains Spamming
SEO Black Hat reports that it appears Expedia France is spamming the search engines. What this appear to be are hosted spam pages on the expedia.fr domain name. If you do a search at Google for buy viagra you will currently notice that buyviagra.blog.expedia.fr is the 2nd result. There are many other examples of these pages, in fact, my blog has been denying comment spam from all sorts of Expedia France subdomains including homeequitylineofcredit.blog.expedia.fr. This may just be some sort of Expedia hack, where spammers buy the subdomain from Expedia, to do what they want with it....
Public Details Of "Panama" Ad System Upgrade
Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo and Google will remain behind Microsoft's third-generation ad platform "adCenter," launched last week. Details have leaked before, but now Yahoo's doing the talking directly....
Microsoft To Map The World In Real Time?
The TechnologyReview.com has an interesting article explaining a project at Microsoft named SenseWeb, that will strive to enable Windows Live Local to have real-time mapping and local data. The real-time information, is reportedly going to be up-to-the minute on local gas prices, traffic flows, restaurant wait times, parking information and more. It is important to note that Yahoo maps have been offering real-time traffic reports since at least January 2005. I am interested to see how Microsoft will enable local gas prices, restaurant wait times and parking information into this system....
Windows Live QnA In Action
The MSN Search Blog mentions the new Windows Live QnA service and also has a link to the MSN Spaces QnA blog that has details with screen shots of the new offering. So if you are interesting in taking a look at Microsoft's answer to Google Answers and Yahoo Answers, visit the QnA blog. We had a short brief on this new service on Friday....
Microsoft Acquires DeepMetrix To Enhance adCenter Metrics
ThreadWatch points to a release that shows Microsoft has purchased DeepMetrix, a Web analytics company. The purchase is to enable Microsoft to "deliver new Web analytics applications in future releases of Microsoft adCenter." Last year Google acquired Urchin, and then renamed it to Google Analytics in November and began AdWords integration soon after. Microsoft will possibly do the same....
New Way To Try Google Health (Maybe)
Garett Rogers reports and Philipp Lenssen reports on a what may appear to be Google Health, which we suspect will be coming this Wednesday. They both have screen captures of new query refinement that might be related to the expected lunch of Google health. I personally can't replicate it, but with some digging, Danny and I found a way for you to hit the underlying health filters....
Other Things We Read, Didn't Blog But You Might Want To Read...
- Flood Maps, O'Reilly Radar
- Is Your Search Team Ready For Unexpected Events?, MediaPost
- Encouraging Search Engine Spam, ClickZ
- eBay To Offer Pay-Per-Lead Ads, MediaPost
- How to Contact Google, Google Blogoscoped
- An Interview with Marissa Mayer, Google's first Female Engineer, Unofficial Google Blog
- Checking In With RocketNews, ResearchBuzz
- Google Calendar colors a CNET reporter's day, News.com
- Click Fraud MLM Recruitment on Ebay, SEO BlackHat
- Googlers Advised To Limit Choice, InsideGoogle
- Ignore MSN Search at your Peril, SitePoint
- Google Related Links Now Even More Useable, InsideGoogle
- Google Mordor, InsideGoogle
- Tolkien Google Logo Petition, Google Blogoscoped
- Google Maps Add-In for Outlook, Chris Pirillo
- Quick Notes from Last Night's Extending Social Networks into Social Search Roundtable, Search Engine Lowdown
- Blogger beats Maine Tourism advertising agency, Scobleizer
- Update on Colbert video flap: it's on Google, with CSPAN consent, Boing Boing
- Primer: Aerial Photographs and Satellite Images: ResourceShelf
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!