One of the most common mistakes newcomers to search optimization make is to go hog-wild and use every so-called "technique" in the book. The nearly universal outcome of this SEO overkill is reduced rankings, penalties and tears. How do you know when too-much is too-much? Anne Kennedy reports on a recent Search Engine Strategies panel that covered that very topic in today's SearchDay article, Curbing SEOs Who've Gone Wild.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!