I reported this morning about Google resetting many of the "inactive" keywords in a Google AdWords account to the "active" status. Keywords become inactive often if the "quality" of those ads are too low, most likely because the click-through rate on that keyword is too low. It seems as if Google has reset many of the "inactive" keywords in AdWords advertisers campaigns, so they can start fresh.
Postscript From Danny: This is likely related to what Google announced last month, that for some terms, it would be pushing ads out more often. See Google AdWords Broad Match To Act Differently For Commercial, Non-Commercial Terms for more.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!