Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
Today From The SEW Blog...
Live Adds New Features
The Windows Live Blog announced changes they have made to Live.com. The changes include;...
GeoVector and the Mo-Lo Search 'Use Case'
I continue to think about the challenges of mobile-local search, where there is arguably a more compelling consumer use case than on the Internet -- user needs are generally more immediate. Microsoft?s Search GM Erik Jorgensen publicly stated that he believed the majority of local searches will eventually be conducted on mobile devices. In concept it's not hard to agree. But the question is one of timing and technology. The form factor (hardware), the business model and network speeds will all need to come together to drive consumer adoption. Once the use cases are established then we can think about...
Resets Many Inactive AdWords Keywords to Active
I reported this morning about Google resetting many of the "inactive" keywords in a Google AdWords account to the "active" status. Keywords become inactive often if the "quality" of those ads are too low, most likely because the click-through rate on that keyword is too low. It seems as if Google has reset many of the "inactive" keywords in AdWords advertisers campaigns, so they can start fresh....
Helps California Earn Record Tax Receipts
SFGate.com reports that Google has probably helped the State of California bring in record tax receipts for the 2005 year. The article says that California brought in "a record $11.3 billion in personal income tax receipts," which was $4.3 billion more than it collected the previous year. They attribute a "significant chunk" of the $4.3 billion towards Google employees and executives stock in Google, specifically 1/8th or more of the total gain. The executives alone could have paid around $450 million in capital gains tax on their stock sales of $4.4 billion at the 10.3% state-tax bracket....
ResourceShelf Offers Real-Time Resource Engines Feature
Gary Price has launched a new feature at ResourceShelf named "ResourceShelf Real-Time." ResourceShelf Real-Time will provide links to resources, including Web resources and desktop/palm/client applications, that "offer real-time or near real-time" data and information. In Gary's first Real-Time post, he links to FlightAware, Amtrak Real-Time Train Status, What's Playing on Sirius Satellite Radio Right Now, City of Seattle Real-Time 911 Dispatch and more. So if you are a specialty search 'freak', I highly recommend you get your fix from ResourceShelf Real-Time....
Google Book Search Blog Launches
Google has recently launched Inside Google Book Search, the Google Book Search blog. The blog will not only keep us informed on Google Book Search product announcements, but will also provide Google book search tips. They will also highlight books they found useful and enlightening at the blog. Visit the new blog at http://booksearch.blogspot.com/....
Product Additions for AdSense Referrals & Buttons Get a Makeover
Google AdSense has launched a couple new products to their AdSense referral program, adding Google Pack and Picasso to the list of products that publishers can refer new users to. They have also updated the styling of the old buttons and added a few new color schemes to the mix as well....
Google Use Whois Information?
Can whois information be used by a search engine to rank web pages? Is Google using whois information in their ranking of web pages? Some research on a recent trilogy of Go Daddy patent applications raised those questions in my mind. The patent filings involve adding additional reputation information to published whois data, and letting others use the information for a number of reasons, including letting search engines incorporate that reputation information into their ranking mechanisms. This seemed in line with something that Google discussed doing last year in Information retrieval based on historical data. But, is it something that...
Other Things We Read, Didn't Blog But You Might Want To Read...
- Candygate: Googleplex still has M&M's, Valleywag
- Yahoo Losing Another Valuable Person, Smart-Keywords
- For Targeted Results, Map MySpace To Search, Marketwatch
- Japanese search engine ?MARS FLAG? to officially open, Multilingual Search Blog
- Squidoo: Seth Godin?s Purple Albatross?, TechCrunch
- TiVo Offers Subscriptions to Branded Content, ClickZ
- Google Related Links Crash, Google Blogoscoped
- Certify Me - Two Emerging SEO Certification Programs, Search Engine Guide
- SEO Certification - Is There Any Value to It?, Threadwatch (reaction to the above)
- Google Art Exhibition, Google Blogoscoped
- Ex-Ask director to head DoubleClick in UK, Net Imperative
- SiteAdvisor Extension for Google, Google Blogoscoped
- AOL Buddy List's Social Network Expands With AIM Pages, Phoneline, Paid Content
- C-Span Opts For Google, Reciprocity Over Viral Video Of Colbert, Paid Content
- Live Messenger Opens to Public, TechCrunch
- Google looks Olive up and down, but then rejects it, Silicon Beat
- My First Day As An AdWords Advertiser, John Battelle's SearchBlog
- What ?High Paying Keywords? Lists Do Not Tell You, V7N
- Catull: The Google Font, InsideGoogle
- Googler David Bau, Google Blogoscoped
- Answers.com Reports First Quarter 2006 Financial Results, ResourceShelf
- Google founders will invest in Bioethanol in Brazil, Dirson
- Pundits Discuss the Internet's Future, Wall Street Journal
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!