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Daily SearchCast, May 9, 2006: Yahoo's New Panama Ad System; Getting Real Time Date; Microsoft's New Moves In Maps; Googlers Fuel California Tax Revenues & More!

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Yesterday's search podcast is now online Sorry for the delay! It covers details about Yahoo's new ad system; Microsoft's mapping moves; how to get real time data; fighting search spam; Googlers make California richer -- but have they been downgraded from Captain Crunch to Lt. Crunch and more!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.

Below are links to items discussed:

  • Yahoo Unveils Public Details Of "Panama" Ad System Upgrade
    Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo and Google will remain behind Microsoft's third-generation ad platform "adCenter," launched last week. Details have leaked before, but now Yahoo's doing the talking directly....
     
  • Google Resets Many Inactive AdWords Keywords to Active
    I reported this morning about Google resetting many of the "inactive" keywords in a Google AdWords account to the "active" status. Keywords become inactive often if the "quality" of those ads are too low, most likely because the click-through rate on that keyword is too low. It seems as if Google has reset many of the "inactive" keywords in AdWords advertisers campaigns, so they can start fresh....
     
  • AdWords Advertisements Not Censored in Google China
    Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an advertiser has discovered a loophole in the censoring system that results in these censored sites showing up in google.cn search results via the Google AdWords sponsored listings program....
     
  • New Product Additions for AdSense Referrals & Buttons Get a Makeover
    Google AdSense has launched a couple new products to their AdSense referral program, adding Google Pack and Picasso to the list of products that publishers can refer new users to. They have also updated the styling of the old buttons and added a few new color schemes to the mix as well....
     
  • New Way To Try Google Health (Maybe)
    Garett Rogers reports and Philipp Lenssen reports on a what may appear to be Google Health, which we suspect will be coming this Wednesday. They both have screen captures of new query refinement that might be related to the expected lunch of Google health. I personally can't replicate it, but with some digging, Danny and I found a way for you to hit the underlying health filters....
     
  • Windows Live QnA In Action
    The MSN Search Blog mentions the new Windows Live QnA service and also has a link to the MSN Spaces QnA blog that has details with screen shots of the new offering. So if you are interesting in taking a look at Microsoft's answer to Google Answers and Yahoo Answers, visit the QnA blog. We had a short brief on this new service on Friday....
     
  • Microsoft Acquires DeepMetrix To Enhance adCenter Metrics
    ThreadWatch points to a release that shows Microsoft has purchased DeepMetrix, a Web analytics company. The purchase is to enable Microsoft to "deliver new Web analytics applications in future releases of Microsoft adCenter." Last year Google acquired Urchin, and then renamed it to Google Analytics in November and began AdWords integration soon after. Microsoft will possibly do the same....
     
  • New SEW Blog Correspondents: Greg Sterling On Local; Detlev Johnson On News & Barry Becomes A Married Chief!
     
  • Microsoft Accelerates Mapping
    Mapping has already become one of the most competitive arenas online -- a visual version of local search. Barry posted earlier about how Microsoft wants to enable dynamic updating of online maps with traffic and other local data in real time. Last week, as I posted on my blog, the company announced the well-known acquisition of Vexcel corporation. Vexcel is a "remote sensing" and mapping company that enables, among other things, extremely high resolution aerial photography and 3-D mapping....
     
  • Microsoft To Map The World In Real Time?
    The TechnologyReview.com has an interesting article explaining a project at Microsoft named SenseWeb, that will strive to enable Windows Live Local to have real-time mapping and local data. The real-time information, is reportedly going to be up-to-the minute on local gas prices, traffic flows, restaurant wait times, parking information and more. It is important to note that Yahoo maps have been offering real-time traffic reports since at least January 2005. I am interested to see how Microsoft will enable local gas prices, restaurant wait times and parking information into this system....
     
  • ResourceShelf Offers Real-Time Resource Engines Feature
    Gary Price has launched a new feature at ResourceShelf named "ResourceShelf Real-Time." ResourceShelf Real-Time will provide links to resources, including Web resources and desktop/palm/client applications, that "offer real-time or near real-time" data and information. In Gary's first Real-Time post, he links to FlightAware, Amtrak Real-Time Train Status, What's Playing on Sirius Satellite Radio Right Now, City of Seattle Real-Time 911 Dispatch and more. So if you are a specialty search 'freak', I highly recommend you get your fix from ResourceShelf Real-Time....
     
  • Inside Google Book Search Blog Launches
    Google has recently launched Inside Google Book Search, the Google Book Search blog. The blog will not only keep us informed on Google Book Search product announcements, but will also provide Google book search tips. They will also highlight books they found useful and enlightening at the blog. Visit the new blog at http://booksearch.blogspot.com/....
     
  • Expedia-Hosted Domains Spamming
    SEO Black Hat reports that it appears Expedia France is spamming the search engines. What this appear to be are hosted spam pages on the expedia.fr domain name. If you do a search at Google for buy viagra you will currently notice that buyviagra.blog.expedia.fr is the 2nd result. There are many other examples of these pages, in fact, my blog has been denying comment spam from all sorts of Expedia France subdomains including homeequitylineofcredit.blog.expedia.fr. This may just be some sort of Expedia hack, where spammers buy the subdomain from Expedia, to do what they want with it....
     
  • Does Google Use Whois Information?
    Can whois information be used by a search engine to rank web pages? Is Google using whois information in their ranking of web pages? Some research on a recent trilogy of Go Daddy patent applications raised those questions in my mind. The patent filings involve adding additional reputation information to published whois data, and letting others use the information for a number of reasons, including letting search engines incorporate that reputation information into their ranking mechanisms. This seemed in line with something that Google discussed doing last year in Information retrieval based on historical data. But, is it something that...
     
  • Tech Memeorandum Gets New Name: Techmeme
    Memeorandium's tech page has been on my essential reading list since it launched almost two years ago. About the only downside has been remembering the name. I'd always be misspelling it. Problem solved. Creator Gabe Rivera has given it a new name, Techmeme, and a new domain: techmeme.com. A bit more from him on the change here: Goodbye tech.memeorandum, Hello Techmeme....
     
  • Google Helps California Earn Record Tax Receipts
    SFGate.com reports that Google has probably helped the State of California bring in record tax receipts for the 2005 year. The article says that California brought in "a record $11.3 billion in personal income tax receipts," which was $4.3 billion more than it collected the previous year. They attribute a "significant chunk" of the $4.3 billion towards Google employees and executives stock in Google, specifically 1/8th or more of the total gain. The executives alone could have paid around $450 million in capital gains tax on their stock sales of $4.4 billion at the 10.3% state-tax bracket....
     
  • Candygate: Googleplex still has M&M's
     
  • Giant C-130 Hercules Plane Flying Over The House
     
  • Tagging My Electrical Plugs & Computer Connections

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