Today's search podcast covers Yahoo's new Livesearch feature, which gives you results before you even finish typing in a query; Yahoo & Telemundo merge web sites; Yahoo and Google try to woo IE7 users; will Google be more popular than Vegemite Down Under? and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
- Yahoo Tests
Livesearch On AllTheWeb; Google Patent Problem, Perhaps?
Yahoo's AllTheWeb service is sporting a new Livesearch feature. It's pretty interesting. As you type into the search box, search results automatically start appearing. And more interesting, it's similar to something Google's already sought to patent....
- Yahoo En
Español & Telemundo.com To Merge
The Wall Street Journal reports that Yahoo En Español and Telemundo.com will be merging companies. They will be merging the staff and sharing one advertising budget. If you visit http://espanol.yahoo.com/ now, you will find both logos at the top of the page, representing each company. The reason for the merger is because the online Hispanic market is growing extremely quickly and the two companies want to take advantage of "the incredible growth of the Hispanic marketplace," today. It appears that the two companies will fold under the Yahoo umbrella....
- Yahoo Italy
Blocking Certain Queries?
Nathan Weinberg reported and so did I that Yahoo Italy appears to be blocking results for certain queries. If you conduct a search on preteen at Yahoo Italy, you should notice that no results are returned. Nathan also says if you search for the capitalized version no results are returned as well. So is this some sort of censorship by Yahoo Italy? If so why? Want to discuss? Join our forum thread named Yahoo.it censored for 'preteen'?...
- IE7 Users
Are Prompted To Use Google, Yahoo
ClickZ reports that they have noticed when using Microsoft's new browser, Internet Explorer 7, and visiting Google, you are prompted with a DTHML popup box that says, "Make Google your Search Engine in Internet Explorer." Is this Google's way of fighting back against their objections of IE7? Google is upset that Microsoft sets MSN Search as the default engine on IE7. So if you are using IE7 and visit Google, Google will go out of their way to help you switch that default to engine to Google Search....
- Google Bug
or Webmaster Bug? Google Responds To Shared Server Bug Issue
Matt Cutts responded to the Google anomaly we reported last week, where Google was displaying a different site's information from the same shared server. In short, two sites are hosted on the same server and same IP address. When conducting a search that should have brought up Site A, Site B was coming up in the SERPs. The issue was technically not on Google's side, as Matt explained. The server folks that set up the server set up the virtual hosting configuration incorrectly. So why wasn't it an issue on Yahoo, MSN or Ask.com? Matt explains that Google uses "persistent...
- Google Ban
This morning, I reported on a tool that allows you to check if you are banned in Google. The tool is a desktop application that searches Google using a site: command and also checks sites that link to you, to see if they are banned as well. You can check out the tool by clicking here. Keep in mind, Google also can notify you of some site penalties with Google Sitemaps....
Engine Journal Launches SEO Directory, SEOdex.com
Search Engine Journal announced the launch of a new directory they just purchased named SEOdex. Loren Baker, from Search Engine Journal says he plans "on heavily marketing it in the near future on Search Engine Journal and other related properties." You can submit your firm or resource to SEOdex by finding the relevant category and clicking on "Add SEO Firm or Resource."...
GeoVector and the Mo-Lo Search 'Use Case'
I continue to think about the challenges of mobile-local search, where there is arguably a more compelling consumer use case than on the Internet -- user needs are generally more immediate. Microsoft?s Search GM Erik Jorgensen publicly stated that he believed the majority of local searches will eventually be conducted on mobile devices. In concept it's not hard to agree. But the question is one of timing and technology. The form factor (hardware), the business model and network speeds will all need to come together to drive consumer adoption. Once the use cases are established then we can think about...
Launches Local Shopping Search Engine
Yokel today announced the beta release of it's local shopping search engine. Yokel is run by Scott Randall, former CEO of FairMarket, and Don Zeresky, former VP of Products for Lycos. Local search engines, especially local shopping engines will continue to be important as most people still research online and then buy offline at local retailers. As Scott explained to me, "even people who go to online shopping comparison engines still buy offline. 98% of commerce is still done locally." Yokel is set up to solve this problem. Scott continued "there seems to be a void. Yokel answers the question,...
Live Adds New Features
The Windows Live Blog announced changes they have made to Live.com. The changes include;...
Getting Into the Ad Serving Business
While TiVo is well known for allowing television watchers to skip advertising, they are hoping they can entice viewers to watch branded advertising that provide entertainment value or user interest within the commercials. The program, called Product Watch, allows viewers to actually search for ads in various categories and there are already has 70 advertisers signed up....
Fond Of Google; Vegemite Getting Jealous
The Courier Mail reports that Australians are becoming more found of Google as each day pasts. A survey performed by George Patterson Y&R found that Google was amongst the top 20 brands in Australia. Supposedly, Vegemite, which I never heard of before, is the most popular brand in Australia, but Google is gaining on it. Can Google beat out a dark brown, salty food paste made from yeast extract, to become the number one brand in Australia?...
- Vegemite - Wikipedia, the free encyclopedia
- History of Vegemite
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!