A mobile in-game advertising network called AdWRAP has launched... with an addressable audience of approximately five unique users.
Actually, the potential reach is a million or so, at least according to Greystripe, which operates the network. Go figure.
Game types include sports, casino, action, puzzles and strategy from publisher partners Cellufun, Bogee Interactive, Big Blue Bubble and numerous others. Zagat Survey, Modtones, and SpeeDee Oil & Tune-Up are among the launch advertisers. Gaming media agency Engage In-Game Advertising has also signed on as a partner.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!