We've blogged a number of items out of Google Press Day today. I wanted to recap them below, along with coverage from across the web that's beginning to flow in. I'll likely update this page over the next day, as well. New items will be posted below old stuff and flagged, or we'll do postscripts, to help those who keep checking back. Let's go!
- Google Notebook Comes Next Week
- New Google Desktop Beta Features Google Gadgets
- Google Trends: Peer Into Google's Database Of Searches
- Fun With Google Trends
- Google Co-op: Add Your Own Vertical Search To Google
Here are some other reviews of the products:
- Little by little, Google's window on the desktop widens, AP
Google Trends, InsideGoogle
A Few Minutes with Google Co-op or Google Base for Web Pages, ResourceShelf
Google Trends, Techmeme (link to Steve Rubel's review, which in turn has more reviews)
You can watch the event yourself here, via a webcast. It will likely be later added to Google Video here. You can also compare it to last year's Google Press Day, which was called the Google Factory Tour. Video of that is here. As with last year, I felt the best part was the long Q&A at the end with Google's cofounders Sergey Brin, Larry Page and Google CEO Eric Schmidt.
Rather read what happened? We've got all the slides here. Even better, a number of bloggers did live written coverage of the event:
Matt takes the morning off from work at Google and instead does an excellent
job blogging the happenings, along with his own thoughts on some of the issues
raised. That's 20 percent time well spent.
Lenssen: Over at Google Blogoscoped, Philipp's got good rundown.
- InsideGoogle: The plus is good coverage. The negative is that it is in seven different parts, and you can't go from one to the next. Here they are: 1, 2, 3, 4, 5, 6 & 7.
New Google Search
Technologies Make Information Easier to Discover, Organize and Share:
Press release wrapping up announcements
Yes, we are still all about search: Sure, Google's
features, but this post from the Google Blog from Marissa Mayer is
stressing that search remains the central focus, as highlighted by the key
product announcements today.
- Say hello to Google Gadgets: Blog post on new Google Gadgets being launched.
Google wireless network goes down during Press Day,
News.com: The reporters weren't happy.
Google introduces raft of new software, Reuters: General short recap,
highlights boxers versus briefs debate using Google Trends (I prefer boxer
Google's focus on search will trump rivals, News.com: Highlights
statements from Schmidt at the beginning of the event, that it's "obvious"
things will get more competitive but the competition is healthy (I agree);
that none of Google's competitors are "emphasizing" search (I disagree -- but
certainly Google has made a point of highlighting its own search efforts with
this latest press day). Also highlights that search is "at the beginning,"
making it seems like Google has borrowed from the
songbook (though both are correct that search is still very much a baby).
Google Press Day: Page: Advertising On Google News Not High On the List;
paidContent: Covers Page saying there's no rush to make money off of Google
News with ads, one of the few places Google's yet to stick them.
Google has its eye on Vista search, News.com: Google execs say in general, they don't pay too much attention to what Microsoft is doing, though they don't like the whole browser thing, of course. Plus, comments on what shares they sold and how this happens in prearranged sales. Brin's sold 20 percent and expect to keep the vast majority "forever." Not hard when the little you've sold makes you a billionaire :)
Google Turns on the Charm, The Street: Highlights Schmidt downplaying that there has to be a winner and loser in the search wars (yep, as I've said, think broadcast networks), plus how Google says it's trying to be more open.
Google rolls out more products in high-tech battle, AP: General recap, highlights quotes from Schmidt about making a "heavy, heavy" investment in new search algorithms.
Google gets back to its search roots, USA Today: Highlights the Google emphasis on search, plus a general recap.
My Take On Google?s
Press Day, ComparisonEngines: Brian emphasizes the focus on search, search
search and mobile.
- Google's Multimedia
Ambitions, ClickZ: Highlights comments about Google testing video and
mobile ads, among other things -- and how TV isn't seen to have advanced since
going to color in 1960.
Google going vertical, Marketwatch: Nice look at how Google sees Google
Co-op bringing in the human element to do what technology doesn't work well
at. Except I'm not buying it, sorry -- not so far in the way it has been
rolled out. There are easier way to build verticals and crawler-technology
actually is one of the best ways to get at the long tail of queries. That's
why crawlers surpassed directories, which were better at getting the best on
broad topics. And Google Co-op does nothing to address the good broad issue.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!