Behavioral advertising is getting a lot of buzz lately, particularly as rumors of behaviorally targeted search advertising programs gain more traction. While none of the major search engines currently offer behavioral targeting, all are almost certainly developing programs that will likely be rolled out within the next year or two. But there are several other advertising networks that offer behavioral targeting today. Want to know more? Read on for Jennifer Slegg's overview of behaviorally targeted ads in today's SearchDay article, What's the Buzz Behind Behavioral Advertising?.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!