Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
Today From The SEW Blog...
- Semel To
Microsoft: "You Have No Chance"
The Financial Times has an article with a quote from Yahoo's CEO, Terry Semel, saying "My impartial advice to Microsoft is that you have no chance." Ouch! Semel continues by stating that "the search business has been formed," in response to rumors that Yahoo and Microsoft were to partner or merge. Semel did say that he did discuss with Microsoft the possibility of Microsoft "co-owning some" of Yahoo's search. But Semel said that it would not be a wise move to sell "your right arm while keeping your left." Microsoft just does not seem to be getting much love these...
SearchCast, May 11, 2006: Google Trends For Researching What's Hot & What's
Not; Google Co-op, Google's Big Time Tagging Experiment; Complaints Over
Commission Cuts & More!
Today's search podcast covers new Google products unveiled during yesterday's Press Day, including the hot research tool Google Trends, the "freaky weird" mass tagging system of Google Co-op, Google Gadgets for your desktop and a coming Google Notebook. Also a look at Google issues with a click fraud settlement, pushback on cutting commissions and more! Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need...
Co-op's Subscribed Links In Action
I had one of my developers at my company work on a dynamic implementation of the Google Coop Subscribed Links product for my site, the Search Engine Roundtable. I wanted to keep it simple, so I had him design it that when someone searched on a keyword phrase that matched any of the keywords in my category archives, it would show a "Subscribed Link" in the SERPs. To see it working yourself, you will need to subscribe to my Subscribed Link and then search on specific keyword phrases....
Seller Advantage Program" Taps Yahoo for Buyer, Seller Data
Prudential Real Estate is offering a new program as part of its existing marketing relationship with Yahoo Real Estate called the ?Online Seller Advantage program? (OSA). It?s designed to let sellers? agents convey market information to their clients (?real-time updates?) via email. Sellers will be able to receive a range of consumer-related and competitive market data....
- A Closer
Look at Behavioral Advertising
Behavioral advertising is getting a lot of buzz lately, particularly as rumors of behaviorally targeted search advertising programs gain more traction. While none of the major search engines currently offer behavioral targeting, all are almost certainly developing programs that will likely be rolled out within the next year or two. But there are several other advertising networks that offer behavioral targeting today. Want to know more? Read on for Jennifer Slegg's overview of behaviorally targeted ads in today's SearchDay article, What's the Buzz Behind Behavioral Advertising?....
- Google Maps
Marriage Proposal Or Not?
Nathan Weinberg reports that someone has proposed to his girlfriend via Google Maps. If you take a look at the this roof top in Google Maps, you will notice it reads, "Will U Marry Me." But the true question is, was this meant for a fly over via plane or helicopter or was it meant to be a proposal via Google Maps?...
- Google &
Yahoo Are Challenged In Mobile Search Space
A Wall Street Journal article reports that InfoSpace, amongst other startup search engines, are providing a challenge for Google & Yahoo in the mobile search space. I believe both Yahoo and Google are taking mobile search very seriously. The market is still extremely new and there is a lot of opportunity for startups to make key partnerships with the carriers....
NetworkWorld Talks With Raul Valdes-Perez, CEO of Vivisimo & Clusty
Gary Price points to a NetworkWorld.com interview with Vivisimo CEO Raul Valdes-Perez, of Clusty Search. Clusty uses clustering technology to provide results. The NetworkWorld author was convinced, during his interview with Mr. Perez, that Google/Yahoo/MSN provide "incomplete results." Is clustering the future of search? Give Clusty a try for yourself. Also, for past articles at Search Engine Watch on Clusty click here....
Commission Woes In Sweden, Australia
Over the past few months, Google's been trying to reduce or eliminate commission on its ad products in countries where they are offered (North America, notably, has never had them). Now there are some news reports that the plans aren't well received Down Under and in Sweden....
European Flights On The Move
Stuck in a European airport and looking for a cheap flight while on the move? Skyscanner has got a new tool for you -- a mobile-friendly version of its site, Skyscanner Mobile....
AdWords Traffic & Cost Estimator
Google AdWords has finally launched a standalone tool where advertisers can get traffic and cost information for keywords without needing to login to their AdWords accounts to do so. Data included in the results are keywords/minimum bid, maximum CPC/predicted status, search volume, estimated average CPC, estimated ad positions, potential clicks per day and potential cost per day....
Files Complaint To Block Google Click Fraud Settlement
One Google advertiser is making a very formal rejection of the proposed Google click fraud settlement -- he's filed a complaint to try and block the agreement, and this before notifications from Google have even gone out....
Spending Continues to Grow
During the Dot Com Boom, many companies planned their online revenue models around free services supported by advertising, and for many, this model didn't pan out because many traditional ad agencies - and their big brand, big spend clients - did not embrace the online advertising opportunities available at the time. However, a new article from CNET reports on the current status of online advertising, including how it has cycled back to a point where many new services are expected to be supported through online advertising and where big brands are a major part of the expected growth of online...
Destination Guides: Not Much There -- Yet
A part of Google Co-op, "Destination Guides" was promoted as ?Google City Guides? at Google Press Day today. And while everything about Co-op has been officially qualified as a ?work in progress,? this is something of a disappointment ?- as are many of the content areas and the general user-experience of Co-op. Danny has a more complete write up of Co-op here. Co-op is an ambitious project, not unlike Base, to create verticals, add structured and user-generated content and make the search experience more personalized. If you want to create your own "vertical search engine," which is one of the...
- My Big Fat
Google Press Day 2006 Round-Up
We've blogged a number of items out of Google Press Day today. I wanted to recap them below, along with coverage from across the web that's beginning to flow in. I'll likely update this page over the next day, as well. New items will be posted below old stuff and flagged, or we'll do postscripts, to help those who keep checking back. Let's go!...
Co-op: Add Your Own Vertical Search To Google
Google said it would have a health-related announcement at today's Google Press Day -- but no, it's not Google Health. Instead, it's Google Co-op, a way for people to create specialized search engines by tapping into the main Google index or the option for searchers to pick preferred vertical search providers to show up in Google OneBox results. Yes, health information is one of the new features -- but this is more than Google Health. This is Google making a giant and somewhat perplexing leap into mass tagging....
- Fun With
Danny just posted about Google Trends, a service of Google that shows you search volume trends over time for a keyword or for multiple keywords. I thought it would be fun to ask Google Trends which search engine, of the top four, is the most popular, in terms of search volume. So I queries Google Trends for Google, Yahoo, Ask Jeeves, MSN (keep in mind ask jeeves is now ask.com). I also thought it would be fun to pin Apple vs. Windows vs. Linux. So let's see what Google Trends had to say......
Trends: Peer Into Google's Database Of Searches
Now live via Google Labs is a new Google Trends service, announced today as part of Google Press Day. The service allows you to tap into Google's database of searches, to determine what's popular. For example, do a trends query on cars, and you can see the volume of queries over time, by city, regions, languages and so on....
Notebook Comes Next Week
Announced today as part of Google Press Day is a new Google Notebook service to go live via Google Labs next week. The service will allow you to add notes to search results, which in turn can be saved into one or more notebooks. Notes you make about a site also will show up when you visit those sites, similar to how the A9 Your Diary feature works. Yahoo and Ask also offer the ability to add notes associated with search results....
- New Google
Desktop Beta Features Google Gadgets
The Inside Google Desktop blog announced the release of a new version of Google Desktop. The new version's main feature are Google Gadgets, some of the many widgets include Weather Globe, Google Calendar and many more....
Other Things We Read, Didn't Blog But You Might Want To Read...
- Google Paid Search: Time for the Broom, Smart-Keywords
- Google Notebook Screenshots, Google Blogoscoped
- Da Vinci Code and Google SERP, Hitwise
- Google uses clout to free hens, San Jose Mercury News (Fly, Be Free, Brother. Google liberates eggs).
- Study: Bulk Of Shoppers Still Buy Offline, Research Online, MediaPost
- VimpelCom, Google To Launch Joint Project In Russia, Morningstar
- THK's Leadership Resignations to Usher in Stronger THK Integrations?, Search Engine Lowdown
- Think Partnership CEO Resigns, Again!!!, Threadwatch
- Yahoo turns to Washington for help on China, Reuters
- Local Search for Smaller Marketers, ClickZ
- 25 Things I Learned on Google Trends, Micro Persuasion
- Microsoft: Let's Make More Deals, BusinessWeek
- Google uses clout to free hens, San Jose Mercury News
- Rumor: Yahoo Acquired Jotspot, TechCrunch (hey, if so, cool. we use it here at SEW).
- These are a Few of My Favorite Myths, SEOmoz
- The 5 minute Link Value Test - 6 Link Quality Indicators, Stuntdubl
- SEO: An Hour a Day, ClickZ
- Jesus Loves Web 2.0: eBible, TechCrunch
- Latest Search Trend: Less Than Optimal, MediaPost
- How to Get the Links You Need - Doing the Math on Link Building, Stuntdubl
- New Microsoft Center dedicated in Fargo, AP
- Analysts Still Search For Read On Google, Investor's Business Daily
- How to Use Google Co-op, Google Blogoscoped
- Would A CPA/ PPC Model Beat Click Fraud?, Adotas
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!