We tend to assume our SEW audience is made up of fairly sophisticated search marketers, but from time-to-time we get requests for pointers from people just starting out with SEM. For those of you who are new to search marketing, I've reviewed a book in today's SearchDay article, Learning Google's Advertising Tools, that offers a solid introduction to getting started with Google's AdSense and AdWords programs.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!