Matt Cutts, the bridge between Google & SEMs, has announced the hire of Adam Lasnik, an old time affiliate marketer and SEO, to help Matt with the communication between webmasters and Google. Adam said his role will be the "Webmaster Advocate" at Google, pushing for Webmaster needs and concerns. He calls himself the "MiniMatt," attending SEM conferences, replying to Google-related blog or forum posts, responding to some Google e-mails, and more. So now Matt can finally take a vacation.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.