MediaPost reports that eBay was awarded the bid to test an online auction system for buying and selling TV ads. The Association of National Advertisers announced today that they "will work with its membership to explore opportunities around the development of an Online Media Exchange." Those on the testing committee are listed here. Forbes has a nice recent article from last week on the possibilities of this happening. What happened to Google providing this system? I guess eBay was more qualified.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!