Ben Charny reports that Microsoft may be releasing information about their analytics software today. It is no secret that Microsoft is working on some tool that can help their advertisers make informed decisions about their marketing campaigns. We reported earlier this month that Microsoft Acquires DeepMetrix, a Web analytics company. eWeek's Ben Charny, expects more from Microsoft on this product today or very soon.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.