SEO News

ABC Web Video Strong, but Content Is What Counts


abc_commander.jpgPaidContent reports today on a couple interesting ABC/upfront related items. First off, evidently ABC execs say the new 4-show streaming offering ("Desperate Housewives," "Lost," "Alias" and the lame duck "Commander in Chief") has garnered 2 million streams, and 86 percent ad recall, "roughly twice the amount for regular TV." That may be misleading since each episode has one sponsor showing 3 ads, some with interactivity.

Still, it's interesting to consider this result when reading another report from the ABC upfront which suggests that President of ABC Entertainment Stephen McPherson shrugged off questions about the company's streaming content, concerning himself more with the shows themselves than which platform they're on.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus