Most of the information created prior to the advent of the web is still in printed form. Fortunately, a number of groups and companies around the world are busily scanning books, magazines and other printed content so that it can be accessed with search engines. Once this content is online, the possibilities for using and mashing up the content with other types of information are just about limitless—but current copyright laws may throw a huge wrench in the whole works. In today's SearchDay article, Building the Universal Library, I've done a "review" of a terrific new essay from Wired Magazine's "maverick editor" Kevin Kelly, which takes an extended, thoughtful look at many of the issues surrounding the creation and use of a Universal Library.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!