Most of the information created prior to the advent of the web is still in printed form. Fortunately, a number of groups and companies around the world are busily scanning books, magazines and other printed content so that it can be accessed with search engines. Once this content is online, the possibilities for using and mashing up the content with other types of information are just about limitless—but current copyright laws may throw a huge wrench in the whole works. In today's SearchDay article, Building the Universal Library, I've done a "review" of a terrific new essay from Wired Magazine's "maverick editor" Kevin Kelly, which takes an extended, thoughtful look at many of the issues surrounding the creation and use of a Universal Library.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!