Phishing accounts for 1 percent of e-mail traffic according to security firm IronPort, and can be detrimental to the brand it pretends to be. David Harley from Ferris Research suggests that personalized e-mail is a good anti-phishing tactic.
Greeting a recipient with "Dear Customer" or an e-mail address uses information available to phishers. If the e-mail begins with the recipient's name is often more than an impersonal bot is capable of. Addressees are less likely to suspect a phony e-mail if it's got a little more than what a computer is capable of scraping.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!