Help Net Security reports that PandaLabs discovered a bot named Clickbot.A, which infected 34,000 computers. The Clickbot.A automatically clicks on search ads, costing advertises hundreds of dollars (or more) for invalid clicks. This clicks act as if they are real, in nature, since they are on 34,000 different machines, on different networks, and are being instructed to the style of search ad clicking they should take. So it may look as if the clicks are valid, when they may not be. Jen will be posting more details later about this case, for now you can get more information at Help Net Security.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!