Shari Thurow has a new ClickZ article live named Analyzing Search Behavior for SEO, which looks at searcher behavior from the SEO's perspective. She defines the different modes of search behavior that include; Berrypicking, Querying, Refining, Expanding, Browsing/surfing, Pogo-sticking, Foraging, Scanning (eye-tracking) and Reading. Shari goes deep into a paper written by Marcia J. Bates in 1989 named Berrypicking, for the inspiration of Analyzing Search Behavior for SEO.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.