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Search Headlines & Links: May 22, 2006

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Below, a recap of stories posted yesterday to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:

From The SEW Blog...

AdSense Video Ads Out of Rich Media Beta Test
AdWords advertisers will be able to display video ads across the AdSense content network. The video ads, in a click-to-play video format so not to be too obtrustive to the user experience, will be available as both site targeted ads as well as on a keyword basis. However, it does not seem to be an ad format that publishers will be able to opt-out of....

Show Me More Pictures Like This One...
Image search can be frustrating, because search engines can't "see" pictures in the same way that they can "read" text?indeed, image search involves a lot of guesswork on the part of the engines. Experimental image search services are trying to overcome the inherent challenges with image retrieval by allowing you to use a reference image as a starting point to find similar images based on color, texture and so on. More on two of these services in today's SearchDay article, Searching for Images by Similarity....

Google Continues To Gain Market Share While Others Lose
comScore released their latest stats on the "Share of Online Searches by Engine". Google gained April 2005 to April 2006 6.6 percentage points, claiming 43.1%, up from 42.7% March 2006. Yahoo with 28.0% in April 2006, dropped 2.7 percentage points from April 2005, but remained flat from March 2006 to April 2006 with 28% share. MSN dropped 3.2 percentage points claiming 12.9%, and also saw a decline from March 2006 to April 2006 by .3%. What is a bit surprising is that Ask.com's share also decreased both from April 2005 with 6.1% to March 2006 with 5.9% and then in...

MSN Allows Webmasters To Opt Out Of ODP Titles
Huge props to MSN Search for enabling Webmasters to tell MSN not to display a site's ODP directory title in the MSN Search results. Basically, some times when a site is listed in MSN Search results, they use the ODP (dmoz.org) directory listing's data, specifically the title and description from the ODP database. Now, MSN allows Webmasters to specify if that data should be used or not. How do you implement it?...

Tool Estimates How Much Selling Your Links Is Worth
The folks at Text Link Ads announced via the Link Building Blog a tool that calculated the value of links on your page. This nifty and stylish AJAX powered tool asks you to type in the URL of the site, the site's theme, the number of links you want to sell on the page, if the links will be site wide or single page link only and then to specify the location of the links on the page. According to the tool, a single link on this site, if placed on the left hand navigation bottom bar, is worth $5,200...

Google Sends Settlement Notices In Click Fraud Class Action Case
The Inside AdWords Blog posted an update on the Lane's Gifts v. Google Settlement. They posted a statement by Nicole Wong, Associate General Counsel;...

Searcher Behavior: An SEOs Perspective
Shari Thurow has a new ClickZ article live named Analyzing Search Behavior for SEO, which looks at searcher behavior from the SEO's perspective. She defines the different modes of search behavior that include; Berrypicking, Querying, Refining, Expanding, Browsing/surfing, Pogo-sticking, Foraging, Scanning (eye-tracking) and Reading. Shari goes deep into a paper written by Marcia J. Bates in 1989 named Berrypicking, for the inspiration of Analyzing Search Behavior for SEO....

New Click Fraud Bot Exploiting 34,000 PCs & Hundreds Of Advertisers
Help Net Security reports that PandaLabs discovered a bot named Clickbot.A, which infected 34,000 computers. The Clickbot.A automatically clicks on search ads, costing advertises hundreds of dollars (or more) for invalid clicks. This clicks act as if they are real, in nature, since they are on 34,000 different machines, on different networks, and are being instructed to the style of search ad clicking they should take. So it may look as if the clicks are valid, when they may not be. Jen will be posting more details later about this case, for now you can get more information at Help...

Google Finds Bug With Site Search Command
Vanessa Fox from Google Engineering posted at the Inside Google Sitemaps blog, that Google found a bug with the site search command. The post explains that some of the reason people are noticing indexing issues at Google, is because of this bug. The two of a "few bugs that affected the site: operator" include using the site command with a trailing slash (i.e. site:www.example.com/) or trying it on a hyphenated domain name (i.e. site:www.example-site.com). Google says they will have it fixed within a few days, but until then, use the syntax site:www.example.com. I have the forum roundup on this bug...

Google Adds /Music To Robots.txt File: Google Music Coming Soon?
Garett Rogers discovers that Google just changed their robots.txt file to include Disallow: /music. That suggests that Google is ready to launch a music portal, of some sort soon. Gary Price has been speculating about Google Music for over a year now....

Yahoo Publisher Network Launches Direct Deposit & Tax Withholding
Yahoo! Publisher Network has just launched a few new features for publishers, including the much longed for direct deposit. They have also included an option for publishers to automatically allow YPN to do tax withholding on their earnings. And lastly, they have announced that they will pay publishers on the 25th of the month, which puts them several days ahead of when Google AdSense sends their payments to publishers. For more details on all the changes, please see YPN launches direct deposit, tax withholding and faster payment turnaround on JenSense....


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

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