New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings suggest that brand terms are the most effective—but that a careful combination of brand and non-brand terms can be nearly equally effective. More on the report and the tactical suggestions it offers for search marketers in today's SearchDay article, The Value of Branded vs. Non-Branded Search Terms.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.