New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings suggest that brand terms are the most effective—but that a careful combination of brand and non-brand terms can be nearly equally effective. More on the report and the tactical suggestions it offers for search marketers in today's SearchDay article, The Value of Branded vs. Non-Branded Search Terms.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!