Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
SearchCast, May 24, 2006: Windows Live Local Gets UK Images & Easier Map
Sharing; Is That Site In Your Search Results Safe?; A Spam Detection Tool; A
Search Marketing Magazine Arrives & More!
Today's search podcast covers Windows Live Local getting new UK images and easier ability to share mapped points, Microsoft's many shopping moves, a new tool to detect if a site in search results is "safe" or not, Ask's smart answers for stock searching; a tool to help tell if you are spamming search engines; a search magazine makes its debut and more! Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here)..
2006 Search News Recap Posted
If you're a Search Engine Watch member (thank you!), the latest edition of Search Engine Update newsletter has been posted. It recaps top stories in search from the first part of this month....
AdWords Layout Being Tested?
I reported at the Search Engine Roundtable this morning that people are noticing a new layout for the AdWords ads on the Google search results page. The new layout shows two ads at the top and four ads at the bottom of the results. There are currently no signs of ads on the right hand side of the page. You can see an image of the ad at my blog by clicking on the image. I started a rumor that possibly Google is saving the right hand side for Ask.com zoom like features (i.e. refine search, etc.) but that is...
Page Video Interview
Channel 4 interviewed Larry Page and the video is available by clicking here. He discusses that artificial intelligence will play an important role in the future of search. He also answers questions about China and privacy concerns. Watch the video at Channel 4 News....
Shows Off More Smart Answers
Gary Price, Director of Online Information Resources at Ask.com, writes at the Ask.com Blog about some of the stock related smart answers. Gary details how Ask.com is able to give you the answer to your query quickly. Some stock examples Ask.com gives you include; Stocks AMR, Ticker Symbol Sirius, CSCO, Stock Quote Pepsico. But this also works well for more investor researcher like questions such as; Market Capitalization KO (Coca-Cola), Outstanding Shares Fedex, Price Earnings Ratio GE, or Nike stock. Personally, I have set Ask.com to be my homepage months ago. I use it often when I want the quick...
Annual Meeting Of Stockholders Tomorrow At 1PM (EST)
Yahoo is hosting the Annual Meeting Of Stockholders tomorrow at 1pm (EST). You can enroll for the meeting by clicking here and providing your email address. Once enrolled you should receive electronic delivery of the proxy statement, annual report, and related materials. More details at the Investor Events page....
Engines Using Search Ads To Promote Themselves
In the past week or so, I have been reporting on the different ways search engines use search ads to promote their own search engine. I have spotted Ask.com bidding on Google for "pimped out search engine," which is part of their marketing speak of the TV commercials. I have also spotted Yahoo using Google AdSense to promote Yahoo Search products. Search engines like MSN come up in Google AdWords for a search on search engine, MSN and Google come up in Yahoo Search for a query on search engine also. But at this time, none of the search engines...
Marketing Standard Hits The Newsstands
I reported last week that the new search marketing magazine, the Search Marketing Standard was delivered to over 15,000 people. Danny first mentioned this magazine back in April, and now it is here. The first issue has a lot of nice beginner style articles on SEM as well as some news related coverage from the industry. The next issue is expected by the end of August with the cover story being "Search Engine Marketing and Web Site Usability - a Winning Combination."...
Microsoft Talks Shopping
Last week I briefly introduced three of Microsoft's e-commerce initiatives: MSN Shopping, Windows Live Shopping, and Windows Live Product Search. This week I talked with Jim Barr, GM of Microsoft's Shopping and Marketplaces group for a little more insight. Here's an excerpt: ?Search is very important. Half of the shopping starts in search. 15-25% of all searches go to a shopping site. MSN search will not win unless we are good at commerce search. That?s a strong reason why we invested.? ?Windows Live Product Search goes on the presumption that the audience wants to see as much selection as possible....
Spam Detection Tool: How White Hat Is Your Web Site?
Nathan Weinberg spots a tool named Search engine spam detector. The tool looks at a particular URL and classifies what elements on the page may raise a spam flag at a search engine. So let us test it out on the SEW Blog, shall we? :)...
Behind Others On Catching TechMeme's New Name
SEOMoz reports that Google has been having issues ranking and indexing TechMeme.com, the new name for TechMemorandum. Yesterday, Google did not rank TechMeme.com for its own name Techmeme, a classic sign of what is called the Google Sandbox. Rand also noticed that Techmeme.com was not indexed at all. Today, this morning, the new name seems to have been indexed and is now ranking #1 for the Techmeme name. This only happened after Adam Lasnik, MiniMatt, took a look at Rand's post and refused to comment on "specific sites." It is also important to note that Ask.com, Yahoo and MSN all...
Live Local Adds Traffic and Sharing
Yesterday some people spotted Microsoft?s roll out of aerial photography in the UK (and Canada). That was part of a set of new enhancements to Windows Live Local that were more fully introduced this morning. (TechCrunch does a nice run-down.)...
Leveraging Brand and Non-Brand Search Terms
New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings suggest that brand terms are the most effective?but that a careful combination of brand and non-brand terms can be nearly equally effective. More on the report and the tactical suggestions it offers for search marketers in today's SearchDay article, The Value of Branded vs. Non-Branded Search Terms....
Search Patent Applications: May 23, 2006 - Yahoo Wallets, Microsoft Answers,
and Google Phrases
A number of patent applications published last week proved intriguing. The US Patent and Trademark Office (USTPO) filings offered us additions to Google phrase searching and predictive queries, some enhancements to interacting with ecommerce sites that appear to be from Yahoo, a Microsoft Answers system and a page location based bidding process, a link-based ranking system from Oracle, and "phone gestures" from V-Enable....
Investor Conference Call May 31st
Google posted the details of the investor conference call today. The conference call is to take place on May 31, 2006 at 11:00 AM PT. Google is supposedly going to "offer more opportunities for the investment community to interact with" Google's senior management. The Webcast can be accessed live at http://investor.google.com/webcast at that time....
- New Tool
Scandoo Scans for Scumware in Search Results
The reports of hackers poisoning search results by optimizing landing pages that included links to viruses, spyware and other malware alarmed many people. Now a free new service called Scandoo serves as a front-end to Ask, Google, MSN Search and Yahoo, scanning results for potential nasties. It identifies potential threats in real-time without requiring a plug-in or download. "Clean" results are labeled with a green checkmark; those with potential threats are labeled with a red "X" (see it in action with this search for "warez"). More about Scandoo and how it works here....
Other Things We Read, Didn't Blog But You Might Want To Read...
- The Missing Element in Search Engine Marketing - Part 4, Search Engine Guide
- Google's Click Fraud Settlement and You, iMedia Connection
- Fremont new home for Google sales office, Seattle PI
- Inside look at Google Fremont, Seattle PI
- S.F. wants privacy on Google-EarthLink Wi-Fi network | News.blog
- San Francisco to push Google on privacy, InfoWorld
The Original Search Marketing Event is Back!
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