Today's search podcast covers Google getting dayparting of ads; Google saying no to low-quality affiliate sites; eBay and Yahoo get chummy; Ask's aerial maps and more!
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Below are links to items discussed:
Google AdWords Dayparting & Ad Scheduling Coming
At Search Engine Watch Live in Seattle last week, Lexa Pope from the Google AdWords team discussed their new ad scheduling features that will be released in a few weeks. The new features will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only. Also unusual is the fact that Google AdWords preannounced the new features launch....
Rankings Depend On Data Center, Geographic Location & Personalization
Aaron Wall has a nice write up on the different ways one searcher can see one set up results, compared to a different search seeing a different set up results, all for the same search query. Aaron explains that three primary things may determine the results sets you see for any particular query. They include the search engine data center you hit, the location of your computer and if you have personalization preference turned on....
Updates Webmaster Quality Guidelines To Include Affiliates
Google added some lines to the What are Google's quality guidelines? At the top, there is one slight change to the wording, nothing material. But Google added two points to the bottom. They added a bullet to the "Quality guidelines - specific guidelines and a paragraph at the bottom of the page....
Duplicate Content Detection Tool
I reported this morning about a new tool that checks your site to see how much duplicate content like content you have throughout your site. As many of you know, duplicate content is a major issue for many SEOs today. This tool will hopefully give you the ability to catch any duplicate content issues before they become a serious issue. The tool is named Site Wide Duplicate Content Analyzer....
- eBay &
Yahoo Partner On Graphical Ads, Other Areas
Everyone is talking about the eBay & Yahoo partnership, where Yahoo will be eBay's exclusive provider of graphical ads and Yahoo will promote eBay's PayPal to its merchants and publishers. Reports via the Washington Post, The Street and BusinessWeek.com stress how this poses a threat to Google and Microsoft. It is important to note that this partnership is primarily to provide graphical ads and click-to-call ads and on a lesser standpoint to provide some search ads. The limited search ads are probably because eBay does not want to detract visitors from the eBay products and auctions, which is logical....
Works With Brazil To Shut Down Orkut Communities
The Associated Press reports that Google has finally agreed to pull the plug on some communities within Orkut, Google's social networking software. Google has specifically agreed to shut down any community that violates Orkut's terms of service. This includes "any illegal or unauthorized purpose" such as;...
del.icio.us Adds Most Popular Links On Home Page
del.icio.us announced that they have made the del.icio.us popular page more visible by adding the content of the page, in the form of a "hot list" to the del.icio.us home page. So, now when you visit http://del.icio.us/ you will see "the del.icio.us hotlist" featured with hourly updates from the popular page. SEOs & SEMs will soon report how much of an impact this change will have in traffic and link bait retrieval, until then, it is hard to know....
- "Add To
My Yahoo" Feature Removed From Yahoo SERPs
I reported at the Search Engine Roundtable that Yahoo seems to have removed the "Add To My Yahoo" button from the search results. In the past, when you conducted a search at Yahoo and the sites in the results had an RSS feed, Yahoo would often enable the searcher to click on a "Add To My Yahoo" link, which would place the RSS subscription directly into the registered user's My Yahoo home page. I am not exactly sure when Yahoo removed this feature....
Talking Acquisition With Wireless Ad Provider
ThreadWatch links to a Wall Street Journal report that shows MSN is in talks to buy a wireless ad provider, Third Screen Media. If this acquisition is successful, Microsoft can immediately, or almost immediately, begin serving up ads on mobile devices and phones....
Has Sweet Europe Maps With Aerials
Search Engine Journal reports that Ask.com has some pretty impressive Europe maps, with aerial imagery. Loren Baker links to three examples including Charles De Gaulle Airport in Paris, France, Houses of Parliament, London and even some nice coverage of The Canals of Amsterdam....
Bradley Our New Searching Correspondent; Jennifer Slegg Picks Up Paid Search
Search Engine Watch has always had two main audiences: search marketers and searchers. We want marketers to understand how to reach an audience through search engines. Equally important, we want that audience -- the searchers -- to know how to search better and to be kept informed of great new tools and features. Having Gary Price on board was a huge help in better serving our searcher audience, since his background was as a librarian -- you know, those human search engines that have helped people for thousands of years. Our readers know that Gary left us earlier this year....
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.