Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
SearchCast, May 25, 2006: Google To Get Dayparting; Affiliate Sites Have New
Worries From Google; YahooBay? eBayhoo? Not Quite, But The Two Are Partnering
Today's search podcast covers Google getting dayparting of ads; Google saying no to low-quality affiliate sites; eBay and Yahoo get chummy; Ask's aerial maps and more!
- Google &
Dell Partner: Google Software To Be Installed On Dell PCs
The Wall Street Journal reports that Dell will be installing Google software on "millions of Dell personal computers." That means software like Google Desktop search, the Google Toolbar, and the default search engine will be set to Google on these Dell PCs. Google is paying Dell an undisclosed amount for this partnership....
Search Used By Few But Will Grow & Kayak Gets Top Honors In Review
A new report finds few use travel search engines but that declares the area set to grow. Meanwhile, an recent review gives Kayak top honors when pitted against some competitors....
Dominant In Video Search, Now an Acquisition Target?
The short answer is "yes." The site -- shall we call it the "MySpace" of video :) -- is now the dominant destination for online video search, according to a press release out today from Hitwise. YouTube has an almost 50% market share....
Marketing Growing Rapidly in the U.K.
A new report from industry analyst firm E-consultancy finds that search marketing revenues grew more than 65% in the U.K last year, and that same level of growth is on track for 2006. The report also offers interesting insights into the division of revenues between PPC and organic SEO, as well as insights into how much search marketers are charging for their services. More details on the report in today's SearchDay article, U.K. Search Marketing Environment Thriving....
Seeing PPCall Monetization Growth
One of the most interesting elements of the announced eBay-Yahoo! ?alliance? today is the potential for ?click to call? and ?pay per phone call? (PPCall). These are two distinct things: click to call is a VoIP-based calling infrastructure and PPCall is a billing or ad model. They?re related but one doesn?t always mean the other. However, in the case of portals and search engines ?testing click to call? usually means ?we?re thinking about PPCall.? They obviously want to make money from calls; MIVA (though a partnership with Ingenio) appears to be doing so. Earlier this month the company reported that...
- eBay &
Yahoo Partner On Graphical Ads, Other Areas
Everyone is talking about the eBay & Yahoo partnership, where Yahoo will be eBay's exclusive provider of graphical ads and Yahoo will promote eBay's PayPal to its merchants and publishers. Reports via the Washington Post, The Street and BusinessWeek.com stress how this poses a threat to Google and Microsoft. It is important to note that this partnership is primarily to provide graphical ads and click-to-call ads and on a lesser standpoint to provide some search ads. The limited search ads are probably because eBay does not want to detract visitors from the eBay products and auctions, which is logical....
Bradley Our New Searching Correspondent; Jennifer Slegg Picks Up Paid Search
Search Engine Watch has always had two main audiences: search marketers and searchers. We want marketers to understand how to reach an audience through search engines. Equally important, we want that audience -- the searchers -- to know how to search better and to be kept informed of great new tools and features. Having Gary Price on board was a huge help in better serving our searcher audience, since his background was as a librarian -- you know, those human search engines that have helped people for thousands of years. Our readers know that Gary left us earlier this year....
Rankings Depend On Data Center, Geographic Location & Personalization
Aaron Wall has a nice write up on the different ways one searcher can see one set up results, compared to a different search seeing a different set up results, all for the same search query. Aaron explains that three primary things may determine the results sets you see for any particular query. They include the search engine data center you hit, the location of your computer and if you have personalization preference turned on....
Duplicate Content Detection Tool
I reported this morning about a new tool that checks your site to see how much duplicate content like content you have throughout your site. As many of you know, duplicate content is a major issue for many SEOs today. This tool will hopefully give you the ability to catch any duplicate content issues before they become a serious issue. The tool is named Site Wide Duplicate Content Analyzer....
del.icio.us Adds Most Popular Links On Home Page
del.icio.us announced that they have made the del.icio.us popular page more visible by adding the content of the page, in the form of a "hot list" to the del.icio.us home page. So, now when you visit http://del.icio.us/ you will see "the del.icio.us hotlist" featured with hourly updates from the popular page. SEOs & SEMs will soon report how much of an impact this change will have in traffic and link bait retrieval, until then, it is hard to know....
Talking Acquisition With Wireless Ad Provider
ThreadWatch links to a Wall Street Journal report that shows MSN is in talks to buy a wireless ad provider, Third Screen Media. If this acquisition is successful, Microsoft can immediately, or almost immediately, begin serving up ads on mobile devices and phones....
Has Sweet Europe Maps With Aerials
Search Engine Journal reports that Ask.com has some pretty impressive Europe maps, with aerial imagery. Loren Baker links to three examples including Charles De Gaulle Airport in Paris, France, Houses of Parliament, London and even some nice coverage of The Canals of Amsterdam....
Updates Webmaster Quality Guidelines To Include Affiliates
Google added some lines to the What are Google's quality guidelines? At the top, there is one slight change to the wording, nothing material. But Google added two points to the bottom. They added a bullet to the "Quality guidelines - specific guidelines and a paragraph at the bottom of the page....
Works With Brazil To Shut Down Orkut Communities
The Associated Press reports that Google has finally agreed to pull the plug on some communities within Orkut, Google's social networking software. Google has specifically agreed to shut down any community that violates Orkut's terms of service. This includes "any illegal or unauthorized purpose" such as;...
- "Add To
My Yahoo" Feature Removed From Yahoo SERPs
I reported at the Search Engine Roundtable that Yahoo seems to have removed the "Add To My Yahoo" button from the search results. In the past, when you conducted a search at Yahoo and the sites in the results had an RSS feed, Yahoo would often enable the searcher to click on a "Add To My Yahoo" link, which would place the RSS subscription directly into the registered user's My Yahoo home page. I am not exactly sure when Yahoo removed this feature....
Google AdWords Dayparting & Ad Scheduling Coming
At Search Engine Watch Live in Seattle last week, Lexa Pope from the Google AdWords team discussed their new ad scheduling features that will be released in a few weeks. The new features will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only. Also unusual is the fact that Google AdWords preannounced the new features launch....
Other Things We Read, Didn't Blog But You Might Want To Read...
- Some users locked out of Google Mail, News.com (yeah, like me for four hours last night. i had to, you know, have a life without email).
- How Many Clicks From Google.com?, Google Blogoscoped
- Most Profitable Adsense Keywords, SEO BlackHat
- Welcome To The Search Marketing Sweat Shop, MediaPost
- A Local Search Roundup, ClickZ
- A Chat With ... Typo.com, Forbes.com
- Search referral hacks, then and now, Jon's Radio
- Eric Schmidt Interviewed by Maria Bartiromo (Video), Google Blogoscoped
- Users irked by Gmail glitch, The Register
- New Google Video Ad Product Prompts Questions, ClickZ
- Big tech firms to join forces? Analyst's report says partnerships could fight Google, San Francisco Chronicle
- Yahoo! Widgets vs. Google Gadgets, Forever Geek
- Google?s Tangled Wireless Push, Red Herring
- Go Mobile With WINKsite, ResourceShelf
- Top Ten SEO Mistakes, V7N
- The death of Wikipedia, Nicholas Carr
- SERP Staples: Here Today, Gone Tomorrow, Traffick
- Google Predicts India Will Become Largest Internet Market, Marketing Pilgrim
- Buying Time With BigDaddy, ClickZ
- Searching for WWW 2006: Yahoo Blog
- A few questions from our Google Group: Google Sitemaps Blog
- Google's 'Oogle' Hunters Supposedly Bag Another One, eWeek
- Google Bolsters Its Washington Presence, Washington Post
- Link to AOL Video Now Found On Google Video Home Page, ResourceShelf
- Hacking With Google: On The Increase, V7N
- Is Google Dropping Sites They Disagree With?, Search Engine Guide
- ON THE RECORD MICROSOFT CORP. Steve Ballmer, San Francisco Chronicle
- Google Ad in Wired, Google Blogoscoped
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!