SEO News
Search

NetRatings Data: The Local Angle

by , Comments

Danny posted here about April Nielsen//NetRatings data reflecting that Google had crossed the 50% threshold in search market share. I want to point to another part of the release, which jumped out at me: the Internet driving people to local retailers ("big boxes" in this case).

All of the top five shopping queries according to Nielsen are ultimately local:

1. ?home depot?
2. ?walmart?
3. ?target?
4. ?sears?
5. ?best buy?

These are people who likely have done their research and are now looking for physical/local stores to buy what it is they want. This is striking because as much as the Internet is fueling the growth of e-commerce, it's driving offline shopping behavior. While this may be somewhat ?counterintuitive? for many people, this is the dominant shopping paradigm for the foreseeable future: online shopping, offline buying.

I've written a bit more about this on my blog.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus