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Homestore Rebrands As Move.com

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Earlier this month, Homestore and much of its network of sites have rebranded under the banner of a new URL, Move.com. The new site is being positioned as a real-estate vertical "search engine" for all things related to buying, renting and relocation.

Homestore has had a number of past legal problems, which the company has apparently now put behind itself. The rebranding should help with that as well.

In addition to the Move site, Homestore operates a range of websites, including Realtor.com, Welcome Wagon, Moving.com, SeniorHousingNet, and Homeplans.com. Those URLs will remain active, while the Move.com site replaces Homestore.com, HomeBuilder.com, Factorybuilthousing.com and RentNet.com.

According to comScore, traffic to real estate sites grew 23% vs. a year ago. The Move/Homestore Network aggregated the most users in the category.


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