Today's search podcast covers Google and Dell sitting in a tree, k-i-s-s-i-n-g. Well, Dell agreeing that for an undisclosed sum, putting Google software on its new computers is a good thing, dude. Meanwhile, Google does half the US's searches and is sending a new spider after your landing pages, to see if you're running a quality ad campaign. YouTube grows and grows in video search, plus Ballmer laughs and laughs over Don't Be Evil (ok, just one laugh) and more! Warning, this episode contains occasional off-the-cuff singing, which might be harmful to your ears. Sorry, it was a holiday weekend coming up, so I was feelin' kind of funky.
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
- Google &
Dell Partner: Google Software To Be Installed On Dell PCs
The Wall Street Journal reports that Dell will be installing Google software on "millions of Dell personal computers." That means software like Google Desktop search, the Google Toolbar, and the default search engine will be set to Google on these Dell PCs. Google is paying Dell an undisclosed amount for this partnership....
Dell De-Crapifier Page
Gets stuff Dell puts on your computer off.
Google Tops 50 Percent Mark In US Web Searches
New stats (PDF) out from NetRatings show Google now handles half the web searches in the United States:...
Data: The Local Angle
Danny posted here about April Nielsen//NetRatings data reflecting that Google had crossed the 50% threshold in search market share. I want to point to another part of the release, which jumped out at me: the Internet driving people to local retailers ("big boxes" in this case)....
AdsBot Now Coming To Assess Your Landing Pages, Will Impact Your AdRank
Google's rolling out a new system where ad landing pages will be automatically spidered by a new AdsBot. The content of landing pages will help determine the quality of an ad campaign. That quality score, along with the amount you are willing to pay, is then used to determine an ad's AdRank, the position where an ad will appear in the results. A high quality score means you can rank higher even if you pay less than others. And not participating in the new spidering system can hurt your AdRank....
Dropping Conservative Sites?
Is Google Dropping Conservative Sites They Disagree With? from Jennifer Laycock at Search Engine Guide is an interesting article regarding the possibility that Google is dropping sites from their index due to their political content. Jennifer has done some excellent digging around into some of the allegations surrounding the issue. However, the interesting, larger point is the extent to which Google (or indeed any other search engine) has a responsibility to be impartial in the information they provide, for financial reasons if no other....
- New Search
Patents: May 25, 2006 - Yahoo Units and Microsoft Redundancy Filters
New patents from this week from Yahoo on indexing by concepts and on uses of scripts on different computers to share data between them. Microsoft looks at reranking search results based upon redundancy, annotations on web pages, and showing web ads based upon a person's television viewing habits. IBM comes up with smarter bookmarks, and Amazon shows smarter search results when a first query doesn't quite work....
Search Used By Few But Will Grow & Kayak Gets Top Honors In Review
A new report finds few use travel search engines but that declares the area set to grow. Meanwhile, an recent review gives Kayak top honors when pitted against some competitors....
Dominant In Video Search, Now an Acquisition Target?
The short answer is "yes." The site -- shall we call it the "MySpace" of video :) -- is now the dominant destination for online video search, according to a press release out today from Hitwise. YouTube has an almost 50% market share....
Marketing Growing Rapidly in the U.K.
A new report from industry analyst firm E-consultancy finds that search marketing revenues grew more than 65% in the U.K last year, and that same level of growth is on track for 2006. The report also offers interesting insights into the division of revenues between PPC and organic SEO, as well as insights into how much search marketers are charging for their services. More details on the report in today's SearchDay article, U.K. Search Marketing Environment Thriving....
Seeing PPCall Monetization Growth
One of the most interesting elements of the announced eBay-Yahoo! ?alliance? today is the potential for ?click to call? and ?pay per phone call? (PPCall). These are two distinct things: click to call is a VoIP-based calling infrastructure and PPCall is a billing or ad model. They?re related but one doesn?t always mean the other. However, in the case of portals and search engines ?testing click to call? usually means ?we?re thinking about PPCall.? They obviously want to make money from calls; MIVA (though a partnership with Ingenio) appears to be doing so. Earlier this month the company reported that...
- AOL Video
Gets Google Video Promotion
Way back when Google and AOL cut their partnership deal, AOL was to get promotion on Google Video. What, big flashing neon AOL banners? Actually, Google said it would be low-key. And that's pretty much what's been delivered. Gary Price noted earlier this week that a small AOL Video link had been added to the reverse bar of the Featured section of Google Video. Look over there on the right-hand side. You can't -- well, you can -- miss it....
Seeks Employees Through Wired Ad
Google Ad in Wired from Google Blogoscoped covers Google doing print ads. No, not to drum up new users, though it has done some of that before. This time it's to attract employees to work for the company. If you didn't skip three grades and failed to learn Lisp by age 10 like Niniane, there's no need to apply. Darn, and there's me wasting all that time on Basic at age, um, 13? Well, I can still make my name fill the screen of a TRS-80....
On Google And Don't Be Evil: Laugh & No Comment
When I asked Barry Diller earlier this year if Ask needed some type of "Don't Be Evil" like Google, his answer got the audience roaring with laughter. "Be Evil," he said, then qualifying that businesses needed to be realistic. Now Microsoft CEO Steve Ballmer gets to swing at the same question in an interview with the San Francisco Chronicle. He basically dodges the question by saying Google doesn't seem to follow it....
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!