Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
SearchCast, May 26, 2006: Dell's Doing Google, Dude; Google Does 50% Of US
Searches; Don't Be Evil? Don't Make Ballmer Laugh & More!
Today's search podcast covers Google and Dell sitting in a tree, k-i-s-s-i-n-g. Well, Dell agreeing that for an undisclosed sum, putting Google software on its new computers is a good thing, dude. Meanwhile, Google does half the US's searches and is sending a new spider after your landing pages, to see if you're running a quality ad campaign. YouTube grows and grows in video search, plus Ballmer laughs and laughs over Don't Be Evil (ok, just one laugh) and more! Warning, this episode contains occasional off-the-cuff singing, which might be harmful to your ears. Sorry, it was a holiday...
Homestore Rebrands As Move.com
Earlier this month, Homestore and much of its network of sites have rebranded under the banner of a new URL, Move.com. The new site is being positioned as a real-estate vertical "search engine" for all things related to buying, renting and relocation. Homestore has had a number of past legal problems, which the company has apparently now put behind itself. The rebranding should help with that as well....
Forums Roundup: May 26, 2006
Today's SearchDay, Search Engine Forums Spotlight, features our weekly links to this week's hot topics from search engine forums across the web: Yahoo! and eBay Partner - Google Sends Out Class Action Settlement Info - Larry Page Sets Out His Vision - Opting Out Of Open Directory Listings At MSN - Say Bye-bye to Rankings and Hello to SEO Success! and more....
On Google And Don't Be Evil: Laugh & No Comment
When I asked Barry Diller earlier this year if Ask needed some type of "Don't Be Evil" like Google, his answer got the audience roaring with laughter. "Be Evil," he said, then qualifying that businesses needed to be realistic. Now Microsoft CEO Steve Ballmer gets to swing at the same question in an interview with the San Francisco Chronicle. He basically dodges the question by saying Google doesn't seem to follow it....
Video Gets Google Video Promotion
Way back when Google and AOL cut their partnership deal, AOL was to get promotion on Google Video. What, big flashing neon AOL banners? Actually, Google said it would be low-key. And that's pretty much what's been delivered. Gary Price noted earlier this week that a small AOL Video link had been added to the reverse bar of the Featured section of Google Video. Look over there on the right-hand side. You can't -- well, you can -- miss it....
Seeks Employees Through Wired Ad
Google Ad in Wired from Google Blogoscoped covers Google doing print ads. No, not to drum up new users, though it has done some of that before. This time it's to attract employees to work for the company. If you didn't skip three grades and failed to learn Lisp by age 10 like Niniane, there's no need to apply. Darn, and there's me wasting all that time on Basic at age, um, 13? Well, I can still make my name fill the screen of a TRS-80....
NetRatings Data: The Local Angle
Danny posted here about April Nielsen//NetRatings data reflecting that Google had crossed the 50% threshold in search market share. I want to point to another part of the release, which jumped out at me: the Internet driving people to local retailers ("big boxes" in this case)....
Google Tops 50 Percent Mark In US Web Searches
New stats (PDF) out from NetRatings show Google now handles half the web searches in the United States:...
AdsBot Now Coming To Assess Your Landing Pages, Will Impact Your AdRank
Google's rolling out a new system where ad landing pages will be automatically spidered by a new AdsBot. The content of landing pages will help determine the quality of an ad campaign. That quality score, along with the amount you are willing to pay, is then used to determine an ad's AdRank, the position where an ad will appear in the results. A high quality score means you can rank higher even if you pay less than others. And not participating in the new spidering system can hurt your AdRank....
Dropping Conservative Sites?
Is Google Dropping Conservative Sites They Disagree With? from Jennifer Laycock at Search Engine Guide is an interesting article regarding the possibility that Google is dropping sites from their index due to their political content. Jennifer has done some excellent digging around into some of the allegations surrounding the issue. However, the interesting, larger point is the extent to which Google (or indeed any other search engine) has a responsibility to be impartial in the information they provide, for financial reasons if no other....
- New Search
Patents: May 25, 2006 - Yahoo Units and Microsoft Redundancy Filters
New patents from this week from Yahoo on indexing by concepts and on uses of scripts on different computers to share data between them. Microsoft looks at reranking search results based upon redundancy, annotations on web pages, and showing web ads based upon a person's television viewing habits. IBM comes up with smarter bookmarks, and Amazon shows smarter search results when a first query doesn't quite work....
Other Things We Read, Didn't Blog But You Might Want To Read...
- Geek out: We'll miss you, Orlowski, Valleywag (say it ain't so, O)
- Microsoft To Push 'Windows Live' Phones, Webcams, PC Magazine
- Lord of Yahoo!'s Short Tail, SEOmoz
- Yahoo says no to Amnesty International on China, News.com
- Google releases Picasa for Linux, NewsForge
- Hacking With Google: On The Increase, V7N
- Use Farecast To Find Flight Deals (or just fly Southwest), TechCrunch
- Google Q & A: What questions do you want to ask Google?, ZDNet
- Google's Click Settlement: Should You Opt In or Out?, ClickZ
- Do You Want Traffic or Business?, ClickZ
- Picture this: Picasa for Linux, Official Google Blog
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!