The chemistry search engine CHMoogle encountered opposition to its trademark filing by Google, and decided to resort to eMolecules rather than take on the search giant. Although eMolecules' attorneys could argue the different audience and content wouldn't cause consumer confusion, the complaint against them met its mark with CEO Klaus Gubernator. A legal proceeding would distract the company from its mission addressing the lack of "cheminformatics" in Web-wide search engines.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.