The chemistry search engine CHMoogle encountered opposition to its trademark filing by Google, and decided to resort to eMolecules rather than take on the search giant. Although eMolecules' attorneys could argue the different audience and content wouldn't cause consumer confusion, the complaint against them met its mark with CEO Klaus Gubernator. A legal proceeding would distract the company from its mission addressing the lack of "cheminformatics" in Web-wide search engines.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!