Threatening everything from net neutrality to regulating companies with operations in China, tech companies must take their cause to Washington. The LA Times details lessons learned by Microsoft over its antitrust woes and characterizes Google has having taken serious missteps by irritating Republicans in power with its employees modestly contributing nearly entirely to Democrats and under staffing its DC operations. Google countered that they are "not a partisan presence in Washington," and "recently announced the hiring of Bush White House aide Jamie Brown for a senior position." The general sense is that Google will take lessons learned from Microsoft and will continue to develop its lobbying efforts which began in earnest late last year.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.