New York-based Openlist, a local, vertical search engine, was acquired by Marchex, which provides search and contextual marketing but also owns a network of thousands of "direct navigation" domains. Little-known Openlist was co-founded by former Jupiter analyst Matthew Berk as Local-i and has been around for roughly two years.
The deal is worth $13 million in cash and stock and Berk, among several others, now joins Marchex. One can think of Openlist as Citysearch built by aggregation. I think that Openlist is doing some of the most interesting work in Local right now; and the acquisition makes Marchex a potentially more formidable company in both local and vertical search.
You can read a more extensive post about the deal and the two companies on my blog.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
