As rumored, Google is to power the anti-phishing capabilities in Firefox 2.0. Firefox 2.0 Bakes in Anti-Phish Antidote from InternetNews.com has more details.
While Microsoft makes the dominant Internet Explorer 7 which will be bundled with Vista, Google has strong ties to the upstart Firefox browser, employing key developers and supporting Firefox with a search affiliate deal worth millions of dollars. Both browsers will have state of the art anti-phishing capability, protecting users from online scams that steal identities among other crimes.
Firefox has approximately 20% of the browser market share and appears to consistently gain ground against Internet Explorer. This may be because influential technically-minded people favor Firefox and promote its use.
By employing key developers and supplying technology support, since Mozilla Corporation is snug tight with Google, perhaps Google should simply purchase Mozilla with its war chest if and when a tipping point were to occur, and abandon any plans to ever produce their own browser client.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
