Promoting companies that offer environmental benefits, Google has partnered with The Earth Day Network to provide Have a Green Summer tips for traveling green. Check out special "tours" using Google technologies that highlight businesses that offer a useful green alternative to the status quo, including an alternative fuel car service out of New York, (I actually used Ozo on a previous trip), and earth friendly fun activities pinpointing parks, links to hiking trails and museums.
The tips Google provides are meant to guide searchers and better help those looking for environmentally responsible hotels and accommodations. The tips simply add environmental qualifiers to terms one would normally use. The first of five total tips at this time is to try [environmentally friendly hotel] instead of simply [hotel].
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!