SEO News
Search

Offline Print Ad Experiment Disappointed Google

by , Comments

Google Fumbles Offline from BusinessWeek covers how during an investor call held yesterday, Google senior vice president of product management Jonathan Rosenberg mentioned the experiment in print ads "probably hasn't taken off as fast as we would like." The plan for future success is to seek the right combination of ideas with producers of magazines to find the format that can work. Eric Schmidt commented that it took several years for the successful model to crystalize online, and he is not detered from further development of offline print ad experimenting.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus