SEO News
Search

French Used "Email" Term All Along

Comments

Does anybody remember when the French government decided to ban use of the word "e-mail," hoping to cleanse the language of English impurities? Well, it turns out it was a French word all along (sorta).

Here's how I discovered this: There's a calendar in my kitchen featuring 19th century French ad posters. Today I flipped it to June (not bad for me -- usually I wait till mid month) and noticed the word "email" in an ad for a paint brand called L'astrolin. The full text: "L'astrolin peinture email donne brilliant parfait inalterable." I won't do a parfait translation, but it means something like L'astrolin paint gives you brilliant, perfect color that doesn't fade, or change, something along those lines.

And that pesky "email" term? I've gathered from looking at a couple translation sites that it's like a stain or the kind or thing that's applied to ceramics before they're baked. Maybe like enamel? (I'm sure I'm off on this and my above translation, so if anyone wants to clarify, please comment!)

Of course, our "e-mail" isn't derived from theirs, but I thought this was kind of an ironic tidbit anyway.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus