Two years ago, Gmail launched with the idea of showing ads contextually based on your email. Soon after, the shit hit the fan, with one California state senator even backing a special anti-Gmail law that failed to pass. Fast forward to last week, with Microsoft rolling out Active Search within Windows Live Mail. Just like Gmail, it will deliver ads based on what you're reading. Unlike Gmail, there's been no privacy freakout that I've seen.
Microsoft's blog post on the new service highlights privacy protections meant to make you feel better. Heck, I was never that worried about Gmail. We'll see if places like EPIC feel they need to maintain a new FAQ about the Microsoft service similar to what they started (but don't seem to still maintain) for Gmail.
Microsoft Adds Contextual Ads Alongside Desktop E-mail from ClickZ has more on the new service.
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