ClickZ reports that comScore Networks will soon offer a new tool named qSearch Retail. qSearch Retail will track from the initial Web search to succeeding conversions, the conversions also include offline sales. comScore believes that 60-90 percent of all conversions happen offline. To obtain the offline sales data, comScore will use panel data and follow-up surveys to capture the offline sale.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!