Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
- May 2006
Search News Recap Posted
The latest edition of my monthly Search Engine Report newsletter is now online, recapping top stories in search from the past month. You can read it online or receive it via email for free by signing up here. If you're a Search Engine Watch member, the latest edition of Search Engine Update newsletter has also been posted. That newsletter carries more items than the Search Engine Report newsletter and goes out twice per month....
SearchCast, June 7, 2006: Google Rethinking Chinese Censorship? Rock, Paper,
Scissors, US Senator, Google Guy; What People Search For At The CIA Web Site &
Today's search podcast covers Google reconsidering Chinese censorship; who's more powerful, a US senator or a Google Guy?; making your site search more successful; search marketing budgets on the rise; what people search for on the CIA web site and more!
Presentations from the Future of Web Search, in Barcelona
When it was announced earlier this year that Dr. Ricardo Baeza-Yates would be joining Yahoo, part of the agreement involved him continuing to work with the Universitat Pompeu Fabra. An event sponsored by Yahoo and the Web Research Group of the Universitat Pompeu Fabra, the Future of Web Search took place on May 19-20, 2006, and included a large cast of presenters on a wide variety of topics. ResourceShelf's Gary Price noted yesterday that many of the slides from the workshop are now online. Here are a few of the presentations available:
Searching for a Place to Live
Real estate search services are some of the hottest new properties on the web, and no wonder?the National Association of Realtors estimates that more than 77% of home buyers used the internet in their search for housing. And just as different neighborhoods have a unique appeal, the current generation of real estate verticals take widely differing approaches to finding real estate information. SEW correspondent Greg Sterling has a great roundup of a number of the most popular new real estate search verticals in today's SearchDay article, A Real Estate Vertical Search Roundup....
- Top Four
& Two Percent Are Key For On Site Search Keyword Optimization
ClickZ has the details of a Patricia Seybold Group study which says that for e-commerce sites, the top two-percent of search queries conducted within the site are the most important. The top four-percent of search queries conducted on non-ecommerce sites are the most important. If you improve the searcher experience for those top 4 or 2 percent of your internal site searches, half of all searchers will be happier....
Ain't About Guacamole: It's New Legal Search In Development
Avvo is a new legal, vertical search startup that promises to "better navigate the highly confusing legal industry." Started by former executives from IAC, Expedia and Microsoft, the company is based in Seattle and was formed earlier this year as "LegalRev" before changing its name. It just secured $3 million in funding from Benchmark Capital. If you visit the site you'll just see a placeholder, so you can't yet determine what they're actually doing that is different or potentially better than competitive sites like FindLaw or Lawyers.com. But there is considerable room for improvement in terms of how consumers find...
- Top 25
Search Phrases Conducted At The CIA FOIA Collection Listed
The CIA has a site that enables people to access and search CIA information such as previously released documents that were approved for release to the public. Gary Price discovers that the CIA has come up with a list of the top 25 searches at the CIA's FOIA Electronic Reading Room. Which phrases made the top 25, yea, UFO is one of them, what are the others?...
Editor Open For All To Download
ThreadWatch noted the other day that the Google AdWords Editor is now open for everyone to use. Google started beta testing the desktop based AdWords management software in late January. You can download the AdWords Editor at services.google.com/adwordseditor....
Research Tool To Track From Search To Sale (Even Offline Sales)
ClickZ reports that comScore Networks will soon offer a new tool named qSearch Retail. qSearch Retail will track from the initial Web search to succeeding conversions, the conversions also include offline sales. comScore believes that 60-90 percent of all conversions happen offline. To obtain the offline sales data, comScore will use panel data and follow-up surveys to capture the offline sale....
Advertisers Increase Search Marketing Budgets
Loren Baker reports on a JupiterResearch study that shows both revenues earned from search marketing campaigns and budgets allocated to those campaigns have increased. Search marketers with annual revenues of $15 million or more have increased the share of the ad budget from 25 percent in 2005 to 37 percent in 2006. Plus 66 percent of marketers plan to increase search spend this year....
Can't Get Some Senate Meetings On Last-Minute DC Trip; Admits Needing Better
It wasn't only China that Google cofounder Sergey Brin was talking about in Washington DC yesterday. The purpose of his trip primarily was to lobby for net neutrality, to prevent phone companies for charging web sites for better access to them by web surfers. However, Google Is A Tourist In D.C., Brin Finds from the Washington Post covers how being super-powerful in search doesn't equal getting congressional members to drop everything for your visit....
To Offer Picasa Web Albums?
Philipp Lenssen reports that he found signs of a "Picasa Web Albums" feature coming to Picasa. Picasa is Google's desktop based photo management software, that they bought back in July 2004. Philipp has screen captures of a button that was visible on the Picasa homepage that read, "New! Picasa Web Albums." The button has now been removed but it did link to a dead page at picasaweb.google.com. Should we expect a Web based version of Picasa soon? I suspect so, especially with the release of all these other Web applications from Google....
Suggests Google Might Reverse Chinese Censorship In The Short Term; Meanwhile,
China Ramps Up Google.com Blocks
"Brin says Google compromised principles" from the Associated Press covers Google cofounder Sergey Brin telling reporters yesterday that it's possible Google might reverse its policy of censoring on behalf of the Chinese government. That's the real news from his talk -- a possible reversal, perhaps soon -- not the admission of compromise which Google's made before. The news comes on the heels of China apparently ramping up blocks on the uncensored Google.com site....
Advertiser Pays $2,000 After Misleading Searchers
ComputerWorld reports that a man who was selling "ineffective antispyware" software through AdWords has paid $2,000 to settle the dispute out of court. Seth Traub, of New Hampshire, used Microsoft's name in the ads, such as "Microsoft AntiSpyware" for keyword searches on "Microsoft spyware cleaner" or "Microsoft antispyware." The software Traub sold did not remove spyware, in fact, it reportedly made "users' computers less secure." He settled out of court by paying off the legal costs and attorney's fees....
Google Tops For UK Web Search But Weak With Other Offerings
Figures recently released from web monitoring firm Hitwise provides mixed messages from the UK for Google and their major competitors. The bare bones of the statistics show that Google (combining the .com and .co.uk sites) continues to dominate the search market in the UK, executing more than three quarters of British searches. MSN Search and Yahoo! Search each powered just over 7% each. Ask.com brings up the rear with a 5% share. So 96% of searches run in the UK are run by four companies when combining the .com and UK properties. Good news for Google one might think, but...
Specialty Search Roundup #2
Here's another collection of new or "just discovered" specialty search tools, mobile tools, and more via Gary over at ResourceShelf. New: Amtrak Mobile Get real time train info on your SmartPhone or web accessible PDA New Beta: SEC Web Site Adds Beta: Full Text Search To Two Years of EDGAR Filings We also list a couple of other tools for full text EDGAR searching....
Other Things We Read, Didn't Blog But You Might Want To Read...
- Microsoft vs. Google: Who's greener?, News.com
- Dell Recruits Google to Resell Servers, Wall Street Journal (see also Eweek, AP)
- How Google Reader Works Screencast, Official Google Blog
- Google authorized websites, Lighthouse?, Googling Google
- Google Weaver, aka Google M Scrapbook, Google Blogoscoped
- Google Founder Urges Net Neutrality on Capitol Hill, Reuters
- Buy Viagra Spam in Google, Dave Naylor
- Google: Don't Not Be Evil, Wired News
- 180solutions, Hotbar to Merge & Become Zango, ClickZ
- Yahoo to buy 10 pct stake in South Korea's Gmarket, Reuters
- Mac Video Player For Google Video, Official Google Blog
- Yahoo! Groups Needs Engineers: Front-End, Back-End, and In Between, Jeremy Zawodny
- Read On For An Exciting Chance To Win More Customers!, MediaPost
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.