Today's search podcast covers the growth of Yahoo Answers; alternative ways to be listed in Google and Yahoo; Google sued over ads it doesn't want to run; Google rallies users behind net neutrality and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
Look Out Wikipedia, Here Comes Yahoo Answers!
New stats add fuel to the idea that Yahoo Answers is perhaps becoming a social interacting phenomenon like YouTube or MySpace. A look at the service's growth and how it works.
Photos Upgraded, Beta Available
TechCrunch has a good writeup on the new Yahoo Photos beta. To access the beta go to http://photos.yahoo.com/ and after you sign in, you may see a "try the new beta" link, click on that. I personally do not see it, so I will base my notes after TechCrunch's coverage....
Alternative Ways Into Google & Yahoo
Search Engine Guide has an article named Alternative Ways to Get Into Google and About.com has an article named 8 Ways to Submit Your Site to Yahoo, so we thought it would be nice to make one summary of both....
- New Link
Andy Hagans linked to a new link building guide by Jim Westergren. The guide goes over how to build links in 2006. For example it describes the "natural simulation" of link development and methods of building links naturally and quickly. Just be warned on some of the tactics, there are 43 comments appended to the guide, probably worth a full read before deploying all the ideas....
Content VS. Plagiarism In The Eyes Of An Algorithm
Chris Boggs over at the Search Engine Roundtable wrote an item named Which Came First: the Content or the Plagiarism? which discusses the challenge search engines face when it comes to determining the original source of a particular piece of content....
IceRocket Sale To Think Is Off
That deal for Think Partnership to purchase blog search engine IceRocket? Andy Beal notes that it's off....
Calls On Users To Lobby For Net Neutrality
Google cofounder Sergey Brin might not have been able to lobby all the US senators he wanted earlier this week to stop a bill that threatens net neutrality. But Google still has a big stick to wave -- its users. The Debate over Net Neutrality on the Official Google Blog urges Google users to call their representatives and ask that the bill be stopped (it's up for a vote this week)....
Over Killed Anti-China Ad On Google
Google Sued for Allegedly Refusing Anti-China Ad at Wired News covers a lawsuit filed against Google after it refused to carry ads from activist Christopher Langdon protesting against the Chinese government....
Browser Sync For Firefox
Google announced a new Firefox plugin named Google Browser Sync. The Firefox extension allows you to "synchronizes your browser settings ? including bookmarks, history, persistent cookies, and saved passwords ? across your computers. It also allows you to restore open tabs and windows across different machines and browser sessions." I have a more detailed write up and walk through of the extension at the Search Engine Roundtable....
- The Top
100 Companies Searched Most On Hoover's Web site
Hoover's released the Hoover's 100, the top 100 companies searches most on at the Hoover's web site. The top ten are; Wal-Mart, Apple, Proctor & Gamble, Dell, Microsoft, GE, Starbucks, Johnson & Johnson, Google and IBM, respectively. To view the full top 100, visit The Hoover's 100....
- US, UK
Searchers & The World Cup
The World Cup opens tomorrow. For my fellow Americans, many of whom may have no idea that the US is in it, you might want to check out my personal experiences living in World Cup-mad Eng-er-land at the moment. And now the run-up to search and soccer is starting. Hitwise: World Cup and Soccer Searches over at iMedia Connection covers stats from Hitwise showing how Yahoo sent the official FIFA World Cup site the most traffic -- no surprise given Yahoo's a key sponsor. You can also see what soccer players are most popular among US searchers, with former women's...
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.