Google's sporting a special World Cup-version of its logo in honor of the start of the World Cup today, while Yahoo and Ask are offering special results that come up after World Cup-related searches. A round-up of what's going on, below.
Over at Google, there's new World Cup module that you can add to your personalized home page to keep up on matches and standings. The company is also promoting the new module on its regular home page to encourage take-up. ZDNet has a screenshot of that. Here's what I see from the UK:
The Official Google Blog is also pushing other ways to tap into World Cup info via Google, though most of these things are pretty generic.
Gary Price has done a recap of other things in the search world touching on the World Cup, focusing on ways to get mobile alerts in the US and in Europe and the fast facts that FIFA is offering.
Gary also spots a World Cup Yahoo Shortcut you can see here (but no Yahoo logo change, not even on Yahoo Germany). Ask is offering a similar Smart Answer service as you'll see here. Ask also didn't change its logo, but the home page shows flags for each team in the World Cup:
Click on the flag, and you'll get a Smart Answer with related info like you'll see for the US here.
Over at Technorati, there's nothing on the home page indicating anything special for the World Cup for those who want to track it in the blogosphere. Clearly if Niall Kennedy hadn't left, the World Cup would be all over Technorati. Niall declares his love of soccer here today (so Niall, get on your MSN Windows Live colleagues to do something).
OK, OK, the MSN portal home page is at least pointing to a two minute guide to the World Cup done in conjunction with Fox Sports. Of course, this is the same partnership whose official store can't send US football kit for kids when promise, so phooey on them. More on that, plus my own thoughts on the World Cup madness that's starting on my personal blog in In The Middle Of World Cup Mad England, I Root For The US.
Don't forget, yesterday's post US, UK Searchers & The World Cup covered some of the top searches involving footballers in the UK and the US.
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Postscript: Google Blogoscoped notes there are different country-specific logos at Google using the team colors of those countries
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