Today's search podcast covers the use of Open Directory information making more sites seem outdating in major search engines; Google listening to your TV and perhaps making ads and info show up on your computer screen in the future; the World Cup hits search and more!
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.
Below are links to items discussed:
2002" On Google Shows Again The Need For Webmaster Control Over Titles &
We've written before about the need for search engines to give webmasters more control over their titles and descriptions. Today, I came across another good example illustrating why this is needed -- Google telling me that Chris Pirillo's popular Gnomedex event is happening in 2002, as you see in the screenshot above....
Search and Local
ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Geotargeting online is something that all brands are waking up to and will need to address. Like all politics, most spending is local; 97% of consumer buying behavior still happens offline, despite the impressive growth of e-commerce. But the Internet's and search's influence over that offline spending increases daily. Tracking that growth and a true picture of consumer behavior is what prompted comScore to launch qSearch Retail this week. (On a related note, ClickZ's Kevin Lee has a nice article on search, multi-channel...
Paper Explains Listening To Your TV Can Help It Put Ads & Info On Your
There are many people discussing a recent award Google was awarded for picking up on ambient audio from your TV and pairing those sounds to your computer to serve up ads based on what you are watching (or something like that). Google Research Scientists, Michele Covell & Shumeet Baluja, described the technology as;...
Video Movers & Shakers (AKA Zeitgeist)
David Krane posted that Google Video launched a new feature named Movers & Shakers. The Movers & Shakers feature is a page that shows you the most popular videos at Google Video. You can filter by which videos are most popular by country....
Microsoft Expands Windows Live Book Search With Two Universities & Submission
Microsoft announced that the University of California and University of Toronto Libraries will be participating in the Windows Live Book Search program. Both the universities will be digitizing "primarily out-of-copyright books" for Microsoft. In addition, Microsoft plans on making it easier for publishers to submit content for inclusion in the Windows Live Book Search index. http://publisher.live.com/ will be expanded within a few weeks to accept submissions in both digital and printed form....
Windows Live Launches News & Local Live Answers
The MSN Search blog announced that MSN Search now supports news specific and local specific "live answers." What that means is if you do a search on something news related like, george bush at live.com, you will get news related results at the top. Same deal with local specific searches such as, edison, nj dentist. Google, Yahoo and Ask.com all have this type of feature....
Cup: Google Does The Logo Thing; Yahoo & Ask Have Smart Shortcuts
Google's sporting a special World Cup-version of its logo in honor of the start of the World Cup today, while Yahoo and Ask are offering special results that come up after World Cup-related searches. A round-up of what's going on, below....
- In The Middle Of World Cup Mad England, I Root For The US
- The Captain's Back?., WebGuerrilla (the mustache auction is back)
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!