Today’s search podcast covers the use of Open Directory information making
more sites seem outdating in major search engines; Google listening to your TV
and perhaps making ads and info show up on your computer screen in the future;
the World Cup hits search and more!
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Below are links to items discussed:
- “Gnomedex
2002” On Google Shows Again The Need For Webmaster Control Over Titles &
Descriptions
We’ve written before about the need for search engines to give webmasters more
control over their titles and descriptions. Today, I came across another good
example illustrating why this is needed — Google telling me that Chris
Pirillo’s popular Gnomedex event is happening in 2002, as you see in the
screenshot above….
- Brands,
Search and Local
ClickZ local columnist Phil Stelter wrote a piece this week about brands
taking notice of local search. Geotargeting online is something that all
brands are waking up to and will need to address. Like all politics, most
spending is local; 97% of consumer buying behavior still happens offline,
despite the impressive growth of e-commerce. But the Internet’s and search’s
influence over that offline spending increases daily. Tracking that growth and
a true picture of consumer behavior is what prompted comScore to launch
qSearch Retail this week. (On a related note, ClickZ’s Kevin Lee has a nice
article on search, multi-channel…
- Google
Paper Explains Listening To Your TV Can Help It Put Ads & Info On Your
Computer
There are many people discussing a recent award Google was awarded for picking
up on ambient audio from your TV and pairing those sounds to your computer to
serve up ads based on what you are watching (or something like that). Google
Research Scientists, Michele Covell & Shumeet Baluja, described the technology
as;…
- Google
Video Movers & Shakers (AKA Zeitgeist)
David Krane posted that Google Video launched a new feature named Movers &
Shakers. The Movers & Shakers feature is a page that shows you the most
popular videos at Google Video. You can filter by which videos are most
popular by country….
Microsoft Expands Windows Live Book Search With Two Universities & Submission
Service
Microsoft announced that the University of California and University of
Toronto Libraries will be participating in the Windows Live Book Search
program. Both the universities will be digitizing “primarily out-of-copyright
books” for Microsoft. In addition, Microsoft plans on making it easier for
publishers to submit content for inclusion in the Windows Live Book Search
index. http://publisher.live.com/ will be expanded within a few weeks to
accept submissions in both digital and printed form….
- MSN
Windows Live Launches News & Local Live Answers
The MSN Search blog announced that MSN Search now supports news specific and
local specific “live answers.” What that means is if you do a search on
something news related like, george bush at live.com, you will get news
related results at the top. Same deal with local specific searches such as,
edison, nj dentist. Google, Yahoo and Ask.com all have this type of
feature….
- World
Cup: Google Does The Logo Thing; Yahoo & Ask Have Smart Shortcuts
Google’s sporting a special World Cup-version of its logo in honor of the
start of the World Cup today, while Yahoo and Ask are offering special results
that come up after World Cup-related searches. A round-up of what’s going on,
below….
- In The Middle Of World Cup
Mad England, I Root For The US
The Captain’s Back?., WebGuerrilla (the
mustache auction is back)